According to the recently released BARC ratings, News18 JKLH has outperformed other channels in its category and gained the highest market share within 50 days of launch.
The channel has topped the charts with a market share of 39.2%, as compared to JKL 24×7 News and Gulistan News’ which garnered 36.1%, and 24.7% respectively (TG: 15+, Wk. 39’22, All Days). During the prime time slot, the channel has nearly 45% of the market share.
Avinash Kaul, CEO, Network18 (Broadcast), said, “News18 JKLH brings the much needed rigour in reporting and innovation in programming to the region, along with the same news presentation style that typifies the country’s leading news network. The numbers clearly indicate how the channel has resonated with viewers and they are appreciating the specially curated programming which is reaching them in their own languages. The state-of-the-art studio, engaging graphics and impactful show packaging have brought a world class news viewing experience to the region.”