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BARC WK 52: News18 India retains leadership in Hindi news genre with 15.7pc market share

by MN4U Bureau
January 5, 2023
in Television
Reading Time: 1 min read
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BARC WK 52: News18 India retains leadership in Hindi news genre with 15.7pc market share
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According to BARC data (BARC; market share% 24 hrs, TG: 15+, HSM, Wk 52’22, All days) , News18 India is ahead of other Hindi news channels such as Aaj Tak, India TV, TV9 Bharatvarsh, and Republic Bharat with a market share of 15.7%.

The market share of Aaj Tak stood at 13.63%, whereas the market share of India TV is at 13.60%, TV9 Bharatvarsh stood at 12.9%, and Republic Bharat is at 11.6%.

BARC numbers also show that News18 India led the competition by far in prime-time hours as well.

(BARC; market share% 1800- 2400 hrs, TG: 15+, HSM, Wk 52’22, All days), News18 India has a 16.3% market share, and is followed by TV9 Bharatvarsh and India TV, at 13.7% and 13.6% viewership share, respectively.

As per the BARC data, (BARC; market share% 2100-2200 hrs, TG: 15+, HSM, Wk 52’22, Mon-Fri), News18 India’s Kishore Ajwani has remained ahead of Aaj Tak’s Sudhir Chaudhary and others, with 17.9% market share, followed by Republic Bharat and India TV, which had 15.9% and 15.7% market share, respectively.

Tags: Aaj TakIndia TVNews18 IndiaTV9 Bharatvarsh

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