New Delhi: This festive season, Bata India steps into a stylish new chapter with The Brighter Moments collection and campaign — a fusion of modern design and timeless comfort crafted to make Diwali and the festive season shine brighter.
Fronting the new campaign are digital icons Kusha Kapila and Niharika NM, celebrated for their humor, authenticity, and distinct personal style. The duo lead Bata’s latest 360-degree campaign, which spans across traditional and digital platforms, reflecting the brand’s evolution towards a more youthful, fashion-forward identity.
As part of Bata’s global Make Your Way campaign, Brighter Moments represents more than just a festive range — it marks a creative shift for the heritage brand. The campaign celebrates individuality, spontaneity, and culture, blending heritage with contemporary experimentation.
For Her: The women’s line features metallic mules and embellished heels — festive essentials that shimmer with elegance while ensuring comfort for every celebration.
For Him: The men’s range introduces sleek derbys and tan loafers — refined yet relaxed silhouettes that elevate both traditional and modern looks.
The Brighter Moments collection starts at INR 799 and is available at Bata stores across India and online at bata.com.
Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said, “Brighter Moments is not just a festive collection; it is a reflection of our continued pivot towards a style-first, storytelling-driven brand image. This campaign is rooted in cultural relevance and creative experimentation, brought to life across multiple touchpoints. By collaborating with inspiring voices like Kusha Kapila and Niharika NM, we are deepening our connection with the modern consumer, especially young women who are redefining what festive dressing means today. It is about individuality, spontaneity and celebrating every version of yourself.”
Actor, Creator, and Entrepreneur Kusha Kapila added, “I have grown up with Bata, so being part of this special Diwali campaign feels truly special. The collection captures the energy and vibrance of the festive season, while staying rooted in comfort and versatility, and the unparalleled quality that the brand is synonymous with. It is designed for real celebrations and real people, and I love how it brings together tradition and contemporary style in such a seamless way.”
Actor and Creator Niharika NM shared, “Festive dressing, for me, is about expressing your personality with ease and confidence. The Brighter Moments collection by Bata captures that beautifully — it is contemporary, stylish, and incredibly versatile. It’s exciting to be the face of this special festive collection that brings in such fresh styles while still staying true to comfort.”
