• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, January 16, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Bata India Launches ‘Kick Out 2020’ Campaign with Kriti Sanon

by Editorial
October 16, 2020
in Brand Stories, Featured
3 min read
Bata India Launches ‘Kick Out 2020’ Campaign with Kriti Sanon
Share Share ShareShare

Mumbai: The year 2020 has put a dampener on everyone’s spirit with most people having been confined to their homes for the major part of the year. However, to beat the pandemic blues and spread positivity, footwear major Bata India Limited has launched its first big campaign of the year – #KickOut2020.  The campaign launch is also accompanied by the launch of new collection – ‘Ready Again’, which comprises of a wide variety of footwear to go with every outfit and occasion. Casuals, Festive, Fitness, Dress, Fashion, you name it, the ‘Ready Again’ collection has all the comfortable & stylish designs.

The new campaign urges everyone to kick out 2020 with it all its negativity, take things in their stride, and get ready once again to rejoice in the good times with friends and family, but of course within the purview of reason and safety. Through the campaign, Bata India seeks to boost consumer morale and motivate them to take charge of their lives once again and kick out the mundane blues that captivated lives for long. The brand also urges one and all to follow and ensure all the precautionary measures prescribed by the government and maintain social distancing.

The ‘Kick Out 2020’ TVC, conceptualized by Contract Advertising, features Kriti Sanon as she comes back home after shopping at a Bata Store and advises her brother that it is time to kick out 2020. As the TVC progresses, Kriti proceeds to showcase the different shoes she had bought for different occasions, and her excitement at having bought new shoes for working out to be fit, visiting friends and celebrating with family after so long, is quite palpable. She then presents her brother with his ‘new year’ gift-a stylish pair of shoes for his next date. The TVC ends with Kriti urging everyone to Kick Out 2020 with Bata’s new ‘Ready Again’ Collection.

Anand Narang, Vice President – Marketing, Bata India,
Anand Narang

Commenting on the new #KickOut2020 campaign, Anand Narang, Vice President – Marketing, Bata India Limited said: “As the Covid storm continues, people have been stuck at home and adapting to a life of isolation and monotony. As they cope with the mental, physical and emotional stress, at Bata we wanted to inspire them to embrace positivity and focus on the better things in life, to start rebuilding their lives and the economy back. It is now time to kick out all the negativity and by naming our latest collection ‘Ready Again’, we wanted to remind everyone that it is time now to take charge of their lives again and get ready to welcome togetherness, happiness & celebrations. Being from the creative and innovation industry, we didn’t want to sit back and let life pass by. It’s time for brands & marketing fraternity to be original, beagile, to inspire, and remind people to adapt to new normal and move ahead. We hope that the uplifting tone of the #Kickout2020 campaign along with the message to be Ready Again strikes an emotional chord with consumers, showing the humane &authentic side of the Bata brand.”

Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India, said:“How do you get rid of the most despised year ever? Simple, you just Kickout 2020 and get ready again. That’s the idea behind this campaign. A simple idea which provokes you, makes you think, and motivates you. An annual year-end campaign thus turned into something rather unforgettable by Bata India.”

The campaign is now live: 

Credits:

Agency: Contract Advertising

Creative: Sagar Mahabaleshwarkar, Tarvinderjit Singh, Rupesh Sahay, Madhumita Deb

Account Planning: Rohit Srivastava, Parul Budhiraja

Account Management: V. Bhaskar Preenja, Sonia Upadhyaya

Production House: Bay 99

Director: Ishaan Nair

Tags: #Kickout2020Anand Narang Bata IndiaBataKriti Sanon

Related Posts

Shemaroo Entertainment launches an updated version of Shemaroo Ibaadat app for a wholesome 360-degree experience
Featured

Shemaroo Entertainment launches an updated version of Shemaroo Ibaadat app for a 360-degree experience

by Editorial
January 15, 2021
0

New Delhi: With everything going digital in 2020 combined with the lockdown in most countries, going to the Masjid was...

Read more
Over 67% of Users find Online Fantasy Sports a Unique way of Engaging with Sports, Finds Koan Advisory Report
Featured

Over 67% of Users find Online Fantasy Sports a Unique way of Engaging with Sports, Finds Koan Advisory Report

by Editorial
January 15, 2021
0

New Delhi: Online Fantasy Sports Platforms (OFSPs) are a novel tool for engaging sports fans, according to “Building a Sporting...

Read more
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021
Anita Kotwani, CEO, Carat India

Carat has made an industry-first move and will be the first media agency to adopt design thinking in the form of ‘Designing for People’, a human-centric approach to brand building and problem-solving

January 14, 2021
Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

January 14, 2021
Chetan Mahajan, Founder & CEO of The Mavericks

All we have is collective gratitude towards our clients and partner ecosystem that believed in our capability and commitment and supported us during this prolonged turbulence

January 13, 2021
HUL topped among the Music genre advertisers followed by Reckitt Benckiser on 2nd position during Y 2020

HUL topped among the Music genre advertisers followed by Reckitt Benckiser on 2nd position during Y 2020

January 13, 2021
Sanjay Mehta, Joint CEO, Mirum

Mirum will be focused to grow the Mirum Health vertical rapidly, and work with larger number of healthcare brands for various service offerings, for the same

January 12, 2021

Subscribe to Newsletters

Trending

Amazon Prime Video Launches ME in Association With Airtel
Featured

Amazon Prime Video launches Mobile Edition in association with Airtel

by Editorial
January 13, 2021
0

Mumbai: Accelerating its efforts to increase access to high-quality entertainment for every Indian, Amazon today introduced Prime Video Mobile Edition –...

BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards

TRP Scam: ED quizzes top officials of BARC India

January 14, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020
Fast&Up Recognized as India’s Fastest Growing Brand 2020-2021 by AsiaOne

Fast&Up Recognized as India’s Fastest Growing Brand 2020-2021 by AsiaOne

January 14, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.