Mumbai: With the Summer Holiday Season leading to a surge in demand for travel, Bata India has unveiled their latest 9 to 9 collection. The company said that this is an amalgamation of Europe inspired fashion and comfort. It is running a ‘Try and Fly’ offer in association with Ease My Trip.com.
‘Try And Fly’ looks to turn trying on shoes at any Bata store a rewarding experience! Every participant will win assured prizes, winners every week will get an all expense paid trip to Goa and bumper prize winners stand a chance to win an all-expense paid trip to international holiday destinations. The ‘Try And Fly’ campaign is live and will last until 20 June 2024 across Bata stores pan India.
Badri Beriwal, chief strategy and business development officer, Bata India, said, “At Bata India, we believe in bringing the best of styles to our consumers, this holiday season, we have packed our latest collection with a unique offering of ‘Try and Fly.’ We are confident that our customers are going to be delighted by the launch of the latest Europe inspired styles at our stores and on Bata.com. With this proposition, we want to give everyone a chance to fly to their dream destination.”
Nishant Pitti, CEO, co-founder EaseMyTrip said, “We are excited to partner with Bata India for the ‘Try and Fly’ campaign. This partnership brings together the joy of trying on stylish footwear and the thrill of winning international trips. Travel is about experiences, and this campaign brings the joy of exploration right to the store. We are thrilled to be a part of this remarkable initiative and look forward to seeing the excitement it brings to travellers nationwide.”
The ‘9 to 9’ collection features all-occasion footwear and the aim is to keep consumers in style from 9 am to 9 pm as they travel this holiday season. Inspired by global trends, the range features semi-casual shoes, heels, casual sandals that target those going for a beach vacation and sneakers.
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