New Delhi: Bata India has launched a special festive collection that combines artisanal craftsmanship with high-fashion design, featuring a captivating film starring brand ambassador and superstar Kartik Aaryan. The campaign, titled “Celebrate Every Step,” is part of Bata’s global “Make Your Way” initiative, highlighting stories of grit and success.
In the film, Kartik reflects on his journey to becoming a Bollywood sensation, celebrating all his roles, including the challenges that have shaped him. This inspiring message encourages individuals to embrace their own journeys and celebrate every step along the way.
The new collection includes classic brogues, monk strap loafers, and derby shoes for men, alongside stylish women’s heels in Ombre colors, crystal-accented mules, and shimmery Bata Comfit sandals. Priced from INR 2499, the collection is available at Bata stores and online at bata.com, just in time for the festive season.
Deepika Deepti, Head of Marketing at Bata India, said, “At the heart of ‘Celebrate Every Step’ is a powerful insight: today’s India is about individuals who dare to change their trajectories and make their own way. The campaign shines a spotlight on the inspiring journeys of Kartik Aaryan and other youth icons, with each story resonating with the ambition of today’s new age of consumers. The Artisanal Leather & Starlight collection, offers unmatched style, comfort and confidence that you need to bring in the festivities this season.”
Brand Ambassador Kartik Aaryan shared his excitement for the campaign, “I’m super excited to be a part of Bata’s ‘Celebrate Every Step’ campaign. As an actor, I have played many roles but this campaign inspired me to pause and celebrate the biggest role I have ever played – Me! This festive season is all about expressing yourself, standing out, and looking fabulous while you’re at it. Time to step into the celebrations, both inside and out, with style!”
Udayan Chakravarty, National Creative Director, FCB India said, “The storytelling in the video takes the form of a dramatized mixed media biography instead of a conventional ad – leaning heavily into Kartik’s life, retrieving and drawing heavily from old photographs, archival footage and personal anecdotes. Through, Celebrate Every Step, we have tried to narrate Kartik’s story of grit that only Bata has the right to tell – having been there with Kartik, every step of his way.”
Joining Kartik on this journey are modern icons who have forged their own unique paths to success. Designer and entrepreneur Masaba Gupta, known for challenging the status quo and reinventing herself, is featured alongside singer-songwriter and actress Lisa Mishra, who has made a significant impact on popular culture. Comedian Urooj Ashfaq has brought her humor to a global audience, winning the hearts of Gen Z, while Alaya F has excelled in unconventional roles, breaking stereotypes.
Through this campaign, Bata India celebrates individuals who shatter glass ceilings and embody the spirit of “Make Your Way,” part of the brand’s global initiative for its 130th anniversary.
Link to campaign film:
