• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, June 26, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Bayer names MediaCom as Global Media Agency

by Editorial
September 30, 2021
in Advertising, Featured
2 min read
Bayer names MediaCom as Global Media Agency
Share Share ShareShare

International: Bayer has named WPP’s MediaCom as their global full-service media agency following a competitive process.

The agency network will contribute to driving Bayer’s modernised marketing strategy, with best-in-class data and content integration as a key driver for business growth. The agency will also support Bayer’s ongoing commitment to ‘Media For Good’, ensuring that both companies continue to develop their initiatives and leadership in I&D, sustainability and brand communications suitability.

MediaCom will fully leverage WPP’s Choreograph to deliver the expertise and insight required for Bayer to lead the industry in the critical area of data-driven marketing.

MediaCom previously worked with Bayer across 65 markets, but this consolidation will add crucial markets such as Germany, China and Russia to its remit and ensure further synergies for both companies. Consolidating the global business for the first time will also deliver enhanced best practice sharing, simpler ways of working, as well as consistency of approach, improved data and reporting.

Costin Mihaila, Global Client President at MediaCom and Team Bayer lead at WPP, will head up the account, with full handover in the markets new to the agency taking place as of January 1, 2022. The pitch process was managed by MediaSense.

 Patricia Corsi
 Patricia Corsi

“We’re delighted to be expanding our relationship with MediaCom globally for the Consumer Health Division as well as the Pharmaceuticals US Business, after a fierce competitive process. The agency proved that it shares our vision and commitment to create a customised data-focused solution that will help us deliver on our Media for Growth ambition whilst also exceeding on its Sustainability commitment and Media for Good vision. I am confident that together we will realise our ambition to be the best in our industry. While congratulating MediaCom I would like to also take this opportunity to recognize and appreciate the 3 partners involved in the review process for their professionalism, commitment and shared values with Bayer” said Patricia Corsi, Chief Marketing & Digital Officer at Bayer.

“I’m thrilled that we have built on our existing strong relationship with Bayer.  We are now in a solid position to deliver a step-change in media thinking and activation that drives growth and celebrates the good that the company’s brands provide. Our new working relationship will enable us to see the bigger picture for Bayer and deliver smarter, more personalised and relevant messages across the business,” said Nick Lawson, Global CEO of MediaCom.

Tags: BayerMediaComNick LawsonPatricia Corsi

Related Posts

Star Jalsha to premiere its new fiction show 'Saheber Chithi' on 27th June
Featured

Star Jalsha to premiere its new fiction show ‘Saheber Chithi’ on 27th June

by Editorial
June 25, 2022
0

Star Jalsha is all set to premiere its new fiction show, ‘Saheber Chithi’ on  27th June and will air every...

Read more
Rajeev Butani joins Prodapt’s Board of Directors
Featured

Rajeev Butani joins Prodapt’s Board of Directors

by Editorial
June 25, 2022
0

Hyderabad: Prodapt, a global consulting, technology, and managed services provider to the connectedness industry, announced that Rajeev Butani, CEO and...

Read more
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions 2022: DDB Mudra, Enormous Brands, FCB India, Leo Burnett, VMLY&R among shortlists on Day 4

June 23, 2022
Cannes Lions Day 4: A Hat-Trick for Dentsu Creative with one more Grand Prix; With 19 more Lions India’s metal tally stands at 39

Cannes Lions Day 3: Dentsu Creative bags second Grand Prix; With 10 more Lions, India’s metal tally stands at 20

June 23, 2022
Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

Cannes Lions 2022: Ogilvy, FCB India, McCann, BBDO India, Mindshare, Dentsu, VMLY&R among shortlists on Day 3

June 22, 2022
Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions Day 2: Dentsu Creative India shines with a Gold, India’s metal tally stands at 10

June 22, 2022
Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

June 21, 2022
ABP Network appoints Sameer Rao as CEO of ABP Creations

ABP Network appoints Sameer Rao as CEO of ABP Creations

June 21, 2022

Subscribe to Newsletters

Trending

Suzhal – The Vortex, Exquisite and Inquisitive
Exclusive

Suzhal – The Vortex, Exquisite and Inquisitive

by Anup Chandrasekharan
June 25, 2022
0

I usually don't have the patience to binge-watch a series, but Suzhal: The Vortex, the new series from Amazon Prime,...

Zee cinema brings the WTPs of The Kashmir File’ and Attack: Part 1 on June 25 & 26

Zee cinema brings the WTPs of The Kashmir Files and Attack: Part 1 on June 25 & 26

June 23, 2022
Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

Dangal TV to launch new fantasy show ‘Ishq ki dastan- Naagmani’

May 31, 2022
BARC Ratings of Hindi GEC for week 35

BARC Ratings of Hindi GEC for week 35

September 8, 2016
BARC Week 13

BARC Week 13: Sony Pal becomes the leader in U+R and Rural

April 6, 2017

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.