Mumbai: Viacom18 Media Pvt. Ltd’s digital arm Viacom18 Digital Ventures has gone live with India’s most inclusive kids’ entertainment and fun learning OTT application, VOOT Kids, featuring popular content from BBC Studios’ CBeebies. Catering to the digitally native kids’ ecosystem, VOOT Kids is all set to redefine entertainment and learning through a diverse and multi-genre content offering across Watch, Read, Listen and Learn segments. Further expanding the entertainment experience in the kids’ category, VOOT Kids, the all-new fun edutainment platform, has engaged with iconic brands including BBC Studios’ CBeebies, to fortify its rich content library by licensing some of their most popular shows that bring to life the engaging world of fun and learning. The premium pre-school content on VOOT Kids, including award-winning series from CBeebies, will provide young viewers with an immersive experience of learning while they have fun.
Offering the most pedagogically advanced learning and edutainment content, CBeebies is a globally well-known and trustworthy brand with a wide range of shows, produced by developmental experts to promote imaginative play, social interaction, language skills and educational values.
With its vast and multi-varied genre of content, VOOT Kids’ content slate (WATCH section) will now include much-loved titles from CBeebies, including the BAFTA and Emmy award-winning series, Hey Duggee, alongside other titles like Go Jetters, Dinopaws, Mr Bloom’s Nursery, Old Jack’s Boat Rockpool Tales and CBeebies’ fabulous collection of bedtime stories.
Speaking about VOOT Kids and the content from BBC Studios, Saugato Bhowmik – Business Head, VOOT Kids said, “With VOOT Kids our endeavor is to create a superior curated platform that brings together a prudent mix of fun and learning. Our diverse and expansive content library and games are a great way for parents to infuse meaningful and fun learning opportunities into the daily lives of kids, largely interested only in entertainment.”
He further added “Kids love positive stories and adorable toons and the addition of CBeebies shows is sure to add significant diversity and value to our vast content slate”
Commenting on the recently signed content licensing agreement with Viacom18 Media, Stanley Fernandes, Sales Director, South and South East Asia, BBC Studios said, “We are pleased to be partnering with VOOT Kids to bring some of CBeebies’ favourite programmes back to Indian audiences. CBeebies is known worldwide for its impressive content line up, with programmes specially designed by developmental experts to promote imaginative play, social interaction, language skills, and educational values. Along with VOOT Kids, we are aiming to make screen time meaningful for kids, so that it is entertaining, engaging and enriching.”