Mumbai: BBC Studios India, in association with Mediacorp Singapore, is launching Kalel Productions’ BBC Three factual entertainment presentation ‘Stupid Man, Smart Phone’ in Singapore.
The show makes its first appearance in South East Asia will premiere on April 24, 2019, and will air every Wednesday at 9.30 p.m. SGT on Channel 5,Mediacorp’s English language free-to-air channel. The series – eight episodes, 30 minutes each – will also be available on Toggle, Mediacorp’s digital entertainment service, right after its TV telecast.
Awarded ‘Best Multi-platform Format’ at the International Format Awards 2017, Stupid Man, Smart Phone,devised by Objective and Kalel productions, features a city-dwelling comedian attempt some of the world’s toughest outdoor adventures, with his only survival tool being a mobile phone. Hosted by well-known Singaporean writer, actor and comedian,Hirzi Zulkiflie who will be joined by a celebrity guest each week. Together they take on extreme challenges relying only on their smart phone and their online fan base to help complete the tasks. Facing the worst that nature can throw at them, they use every app, website and social media platform possible to seek advice. The series has been shot in Malaysia and Indonesia and is produced by BBC Studios India and Singapore.
“84% of Singaporeans are now online, and 79% of them are active mobile social users. On average, Singaporeans spend two hours and twenty-six minutes per day for daily TV viewing, this includes broadcast and streaming video on demand” said Myleeta Aga, BBC Studios’ SVP and GM, South and South East Asia. “Stupid Man, Smart Phone is a timely, entertaining and poignant reminder of how dependent we have become on our smart phones. We are confident that the series will resonate and be enjoyed by Channel 5 and Toggle audiences in Singapore.”