Mumbai: BC Web Wise is a full-service digital marketing agency specialises in enabling companies to build their business using technology, targeting and creative sensibilities.The agency has 5 key verticals – Design, Social, Films, Technology and Performance with each operating on the premise of Customer-focus, Insights, Creativity and Innovation at the core.
The services stack-up includes end-to-end digital solutions and, today, extends to support in other media, be it print, TV or outdoor. Also, BC Web Wise is the only agency with Fish Sense.
Recently, BC Web Wise beefed up it’s Leadership Team, making highly important hires in all the verticals it operates in.
On the journey leading to the hires, Chaaya Baradhwaaj, Founder & MD said, “BC Web Wise continues to attract and retain clients, and have one of the most consistent and impeccable reputation in the market for our ethical standards of operations, our consistency in the quality of work, and are respected for continuing to be an independent agency, doing all this on our own.
“I think, all this has been possible only because of the kind of people we continue to attract, retain and people who share similar values that we stand for.”
“We have carefully chosen people who bring their expertise, are aligned to our values, and blend into our culture as we strengthen our top team, including people like Jaya Bhatia and Vishal Agrahari who were integral to our growth – Jaya would drive our sales till 2007, and Vishal built our media business between 2010 to 2016. Both of them now come armed with immense and rich experience from large network agencies like Isobar, Resultrix, amongst others. They are identifying areas where we can further strengthen our offerings to ensure that there is nothing that puts us on a backfoot to any other agency in this business.
“Dinesh Swamy, we have known from my jury experience at Abby. Had heard about his passion and drive, and the way he can bring people together to move towards a joint vision of creative excellence. He is now driving our creative function and we are seeing a tremendous surge in the way we think of ideas, make the pitch and bring it to life. He is actively architecting campaigns along with the team, thinking innovation at the core.
“Rohit Kanojia comes with a very rich and diverse experience in creating television content and is now driving our film production house. His vast network of talent across India and experience in delivering high quality content across a diverse range of broadcast mediums, along with being able to focus on very fast TAT, is something that is going to be an asset for us. One of his first projects have been a web-series for Kokuyo Camlin’s Fine Arts range that we are all excited about, and waiting to launch.
“Shanmukha Vaidyanathan- we are blessed to have someone of his experience and stature to be our Chief Strategy Officer. He has identified across our system, our strengths and weaknesses, and is optimising our operations and training our people to gear up to the next level of digital transformation that companies are heading towards, in advertising and marketing. He has been responsible for very large deals with organisations like Atos, Wipro, Satyam Computer – his previous employers, and therein he brings a very rich and fresh dimension of how we do things and approach business development.
“Alok Garg is now leading our sales in Delhi. He too comes with a very rich experience in the digital agency business, and what’s more! He has also dabbled in being an independent digital consultant and has made efforts in driving his own agency business. This helps us to have someone drive our Delhi branch, where an entrepreneur mindset is critical to sustain business growth.”