• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, December 6, 2019
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

BEI Confluence partners with Shwetank Mishra and Rumpa Gupta to launch ‘Samagraham 360’

A JV catering to facilitate Social Impact

by Editorial
June 10, 2019
in Featured, Marketing
3 min read
BEI Confluence partners with Shwetank Mishra and Rumpa Gupta to launch 'Samgraham 360'
Share Share ShareShare

New Delhi BEI Confluence has recently entered into a JV with two senior Social Services professionals to offer organisations social responsibility solutions helping companies to make meaningful and lasting impact with their CSR funds.

Most large and medium sized (Rs. 500 cr+) organisations are committed to invest in CSR activities in order to make a difference to the society by uplifting the lives of economically and socially disadvantaged people, the environment and wildlife,but have not been able to get the desired ROI or impact as their investments in CSR have been ad hoc and unplanned. . This has often been due to lack of knowledge and experience in handling CSR initiatives by companies leading to unplanned spending and unproductive efforts. Often CSR is seen as just an extension of the HR or PR departments who may not have the change agenda and mandate expected from a CSR initiative as per the spirit of the CSR law.

The new JV of BEI Confluence precisely provides a solution to this major problem many mid-sized organisations investing in CSR are facing today.BEI Confluencehas identified this pain-point and has entered into a JV to provide 360 solution to the clients’ CSR needs.

The new JV,  SAMAGRAHAM 360, plans to provide consultancy and implementation  services starting from conceptualisation & strategization, identification of  the right on-ground NGO partners for execution or through corporates’ own efforts. The USP of this JV lies in it providing and reporting of the on-ground implementation, analysing and evaluating the results, creatively developing the change storiesand finally disseminating these stories in the digital media to the intended sections of the target. This will help companies in enhancing theirbrand value by creating an emotional connect between the brand and the customer. This is the total mandate of SAMAGRAHAM 360.

While there have been a few such initiatives by a few  consulting firms in the past, no one has gone beyond providing consultancy services and have at times  delved in facilitating implementation. SAMAGRAHAM 360 is taking this endeavour beyond just planning and implementation,to a new dimension of creating interesting and engaging stories about the impact the activities have made in the lives of the recipients and disseminate these in the social media to generate an engagement and build anenduring emotional connect between thebrand and its customers.

Tapas gupta
Tapas gupta

Tapas Gupta, Founder and MD BEI Confluence observed “We are happy to connect with twoeminent Social Sector professionals and tie up with them to provide end- to- end services in the CSR domain to companies who often do not have the right kind of professionals and infrastructure to invest in meaningful and impactful CSR. This is a unique need gap SAMAGRAHAM 360 is going to cater to. A lot of our clients and other companies have evinced interest and they are excited to be part of this venture and avail of SAMAGRAHAM 360’S services”.

Shwetank Mishra
Shwetank Mishra

Shwetank Mishra, a Social development professional, and  Director of  SAMAGRAHAM stated “We are delighted to be giving shape to an idea that will provide effective, result oriented  and planned investment of CSR funds by companies, many of whom have been spending monies without being able to assess the effectiveness of such spends in bringing about change. With scientific planning, execution and evaluation it is totally possible to get positive returns on CSR investments. We have the necessary knowledge, experienceand technology to deliver measurable results on the ground”.

Rumpa Gupta
Rumpa Gupta

Rumpa Gupta, a Social Development professional and Director,Samagraham,  observed“At Samagraham, our vision is to facilitate meaningful change on socio economic issues that improves people’s lives at all levels. We intend to provide end- to- end services that will help companies get worthwhile ROI from their CSR investments”.

Currently SAMAGRAHAM 360 will operate out of Delhi and Kolkata but expect to spread their wings to Mumbai and Bangalore shortly.

Tags: Rumpa GuptaSamagraham 360Tapas Gupta

Related Posts

The ‘Burnout Syndrome’ in Advertising
Exclusive

The ‘Burnout Syndrome’ in Advertising

December 6, 2019
80% of Marketers will Abandon Personalization efforts by 2025: Predicts Gartner
Featured

80% of Marketers will Abandon Personalization efforts by 2025: Predicts Gartner

December 6, 2019
News18.com announces the 3rd edition of Tech & Auto Awards 2019
Events

News18.com announces the 3rd edition of Tech & Auto Awards 2019

December 6, 2019
HistoryTV18 to premiere three-part weekly series Dream Routes on 5th December
Featured

HistoryTV18 to premiere three-part weekly series Dream Routes on 5th December

December 6, 2019
Entertainment and Romance influenced 37% conversation on ShareChat while ‘Nationalism’ seizes Top Moments: report
Featured

Entertainment and Romance influenced 37% conversation on ShareChat while ‘Nationalism’ seizes Top Moments: report

December 6, 2019
Priyanka Chopra Jonas ranked as No.1 top star of Indian Cinema: IMDb 2019 STARmeter Award
Featured

Priyanka Chopra Jonas ranked as No.1 top star of Indian Cinema: IMDb 2019 STARmeter Award

December 6, 2019
Mullen Lintas Bangalore names Siddhartha Roy as Branch Head; Kishore Subramanian Heads Planning for Lowe Lintas

Mullen Lintas Bangalore names Siddhartha Roy as Branch Head; Kishore Subramanian Heads Planning for Lowe Lintas

December 5, 2019
Optimystix Entertainment Appoints Former Times Studio, CEO Rajesh Bahl As Director And Group CEO

Optimystix Entertainment Appoints Former Times Studio, CEO Rajesh Bahl As Director And Group CEO

December 5, 2019
BARC Week 48: Star Plus tops Hindi Urban while Dangal continues to lead Hindi GEC All platform

BARC Week 48: Star Plus tops Hindi Urban while Dangal continues to lead Hindi GEC All platform

December 5, 2019
Vinay Hegde appointed Chief Buying Officer at Madison Media Group

Vinay Hegde appointed Chief Buying Officer at Madison Media Group

December 5, 2019
Own and Earn from your Data – BIGtoken Mantra

Own and Earn from your Data – BIGtoken Mantra

December 5, 2019

IN10 Media Network Continues Rapid Growth, Expands Senior Leadership With Top Media Executives

December 5, 2019

Subscribe to Newsletters

Highlights

HistoryTV18 to premiere three-part weekly series Dream Routes on 5th December

Entertainment and Romance influenced 37% conversation on ShareChat while ‘Nationalism’ seizes Top Moments: report

Priyanka Chopra Jonas ranked as No.1 top star of Indian Cinema: IMDb 2019 STARmeter Award

Asianet News Network Digital Ranked 9th in India: Comscore

Cannes Lions announces 2020 Jury Presidents; Sonal Dabral to lead Direct Lions

WPP Completes Kantar transaction with Bain Capital; to return 8% of share capital to shareholders

Trending

The ‘Burnout Syndrome’ in Advertising
Exclusive

The ‘Burnout Syndrome’ in Advertising

by Editorial
December 6, 2019
0

In my long working life of 40+ years in advertising agencies(and continuing), I had the opportunity of witnessing numerous cases...

80% of Marketers will Abandon Personalization efforts by 2025: Predicts Gartner

80% of Marketers will Abandon Personalization efforts by 2025: Predicts Gartner

December 6, 2019
News18.com announces the 3rd edition of Tech & Auto Awards 2019

News18.com announces the 3rd edition of Tech & Auto Awards 2019

December 6, 2019
HistoryTV18 to premiere three-part weekly series Dream Routes on 5th December

HistoryTV18 to premiere three-part weekly series Dream Routes on 5th December

December 6, 2019
Entertainment and Romance influenced 37% conversation on ShareChat while ‘Nationalism’ seizes Top Moments: report

Entertainment and Romance influenced 37% conversation on ShareChat while ‘Nationalism’ seizes Top Moments: report

December 6, 2019
Priyanka Chopra Jonas ranked as No.1 top star of Indian Cinema: IMDb 2019 STARmeter Award

Priyanka Chopra Jonas ranked as No.1 top star of Indian Cinema: IMDb 2019 STARmeter Award

December 6, 2019

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2019 JNews - Premium WordPress news & magazine theme by Jegtheme.