Bengaluru: Reigning Indian Super League champions Bengaluru FC has announced a partnership with JSW Paints as its Official Paints Partner. As part of the association, JSW Paints will be providing the club’s fans with paint for them to colourfully express their support on the banners that are unfurled at the Sree Kanteerava Stadium on matchdays.
“We are very glad to sign a partnership with JSW Paints because they are a thoughtful brand with a big vision in their industry, and this deal also gives our supporters a helping hand in the brilliant work that they do. The opportunity for the club to sign a deal that would benefit the supporters in a big way is something that gives us immense joy and we’re looking forward to seeing JSW Paints and the West Block Blues join hands to create many more magical banners in the future,” said club CEO Mandar Tamhane.
“Our aim is to be a thoughtful paint company by creating beautiful experiences for our customers, while empowering them to make informed and confident choices. With this association, we wish to inspire fans to Play Beautiful and Think Beautiful” said Mr. A.S. Sundaresan, Joint Managing Director & CEO of JSW Paints.
Apart from this, JSW Paints has donated paints to the West Block Blues which is the official fan club of Bengaluru FC. The paints will be used to create the messages on banners that are displayed at the stadium in Bangalore on match days and will be done for remainder of the season. In addition to this, at the stadium JSW Paints has set up an antigravity booth where fans come and take pictures and get a printed copy in a photo frame. Apart from this, JSW Piants did a contest on social media called the #PlayBeautifulChant Contest where fans had to come up with a chant for Bengaluru FC using the colour Blue in it. The brand then chose 15 winners and gave away 30 tickets against Kerala Blasters which is the most popular match for Bengaluru FC and a record attendance of 27,000 was set at this game.
Bengaluru FC are currently placed 3rd on the Indian Super League table, and next face Mumbai City FC at the Kanteerava Stadium on 15th December.