Mumbai: Raisin – a contemporary line of fusion wear for the modern women of today, hailing from Surat, has recently signed Bollywood actor Bhumi Pednekar as their brand ambassador. Bhumi is known for her spectacular roles in Dum Laga ke Haisha, Toilet Ek Prem Katha, Shubh Mangal Sawdhan and many others.
Bhumi Pednekar said, “Raisin stands for the new-age Indian girl, someone who is independent; looking for her freedom, fun yet traditional in her essence and that resonates with me completely!”
Founders of Raisin, Vikash Pacheriwal and Vishal Pacheriwal said, “We are extremely excited to have Bhumi on board yet again, this time as Brand Ambassador. She resonates the brand in the best way possible. While traditional marketing has been the brands focus and approach Bhumi fits in right as she is loved by entire India.”
Raisin was launched in August 2018 and has been growing massively. The brand is present in more than 160 stores across India and available in metros and mini metros totaling to 57 cities in India. The brand is also present on Amazon and Myntra and sells out of their website www.raisinglobal.com . Raisin also has tied up with Central and will be present in 12 cities in India.