Mumbai: Big Bazaar – India’s leading hypermarket chain presents a campaign that gives a glimpse of the spirit of Holi. Executed by Prime Focus Technologies, the TVC is part of Big Bazaar’s ongoing campaign ‘Har Tyohaar Mein Big Bazaar’. The campaign depicts how over the years Big Bazaar has played an integral role in making all festivals and occasions even more special for its customers.
The ad film features a free-spirited young girl, who despite being cautioned by her mother, joins in the colorful festivities of Holi with all her heart and soul. The film’s jingle encapsulates the joys of coming together to celebrate India’s colorful festival with enthusiasm. The TVC ends with a musical line which says, ‘Desh Ek Rang Hazaar, Har Tyohaar Mein Big Bazaar’.
Speaking about the campaign Jishnu Sen, Chief Marketing Officer, Big Bazaar says, “With a presence of more than 250 stores in the country, we are proud to be an integral part of all Indian families. Festivals are special occasions that bring families and friends together and we are glad to participate with our consumers in their endeavor of making these gatherings beautiful memories to cherish. India is a land which celebrates many cultures and colorful festivals and our campaign is a small reflection of our festivities.”
Talking about working on the ad film, Bhaskar Sitholey, Vice President, Creative Services, PFT says, “Holi is all about coming together as a community and immersing oneself in colours and optimism. The TVC aims to capture the delights of celebrating this festival, with Big Bazaar at the core of all the revelry. It celebrates the spirit of sharing with loved ones in its true sense and infuses beautifully, the brand, i.e. Big Bazaar contributing at each step of celebration.”
Umesh Bopche, Head of Sales – Brands Services, PFT added, “Stereotypical festival related content often make the mistake of trying to be preachy, while in the new era of content ‘Being Helpful is more attractive than preachy’, I am sure the consumers will find this Holi film not only interesting to lift the festive spirit with music, fun and colours, but above all helpful and real.”
Link to the film:
- Company credit: Prime Focus Technologies
- Executive Producer: Bhaskar Sitholey
- Producer: Vishal Shetty
- Creative Head: Pranav Chaturvedi
- Director: Norten Menezes
- DOP: Srinivas Reddy
- Copywriter & Script: Shambhav Pande & Shyamolee MN
- Music Director: Hanif Mohammed
- Business Unit Head: Umesh Bopche
- Account Management: Meera Ghare & Siddhi Doshi