This Raksha Bandhan, BIG FM, the radio network in India, has once again joined hands with Gulf Superfleet Turbo + Engine Oil to bring the fourth edition of their sought-after initiative, themed ‘Gulf Superfleet Suraksha Bandhan’, The healthcare program offers upto Rs. 4 lacs worth of cover and provides a host of other healthcare benefits.
Over 10,000+ truckers across India have availed the benefit of the plan. Beyond the 4 lacs cover, a trucker have been provided with other medical facilities like free online/on-call doc appointments, discounts on medicines and health check-ups on the go without burning a hole in their pocket. The Gulf Health Care card has been provided to the truck drivers at all the major transport Nagars. Signing up was made easier for them with multiple camps set up at major truck stands.
To ensure maximum reach among the truck drivers, BIG FM went all out with its on-air campaign in 8 cities. Moreover, Gulf Superfleet Suraksha Bandhan has been covered by multiple methods of communication to reach them. RJs at BIG FM introduced the campaign and educated the drivers about the healthcare program, explainer videos and tutorials were posted on social media platforms. Additionally, they also met the drivers to raise awareness about the campaign.
Sunil Kumaran, COO, BIG FM, commented, “At BIG FM our goal is to harness the power of voice which is amplified through radio as a medium. Through Gulf Superfleet Suraksha Bandhan from S1 to S3 we have been greatly committed with our partner Gulf oil to protect all the truck drivers. Continuing with the same vision in S4, we provided a comprehensive healthcare program to the truck driver community and are delighted to carry on this road with Gulf Superfleet Turbo + Engine Oil.”