BIG FM is all set to present the 8th edition of its singing talent show BIG Golden Voice. The show, which makes its comeback after three years, will feature singer Javed Ali as mentor and judge.
The radio network stated that the core theme for the new season centers on ‘Iss Baar Mobile Banega Mic’ unveiling fresh formats to participate in the show.
Keeping with the theme, the radio network aims to unlock every avenue for contestants to get on-board the show with the use of a mobile phone.
Participants can submit their auditions through one of the four methods – they can either do it via social media platforms Instagram/Facebook or through Whatsapp. They can also go the telephonic route with IVRS or visit the dedicated micro-site. The Top 50 singers shortlisted from across the nation will battle their way to the Top 10, who will be brought to Mumbai to be mentored by Javed Ali and then fight it out to reach the Top 3 – with only the best being crowned the winner of BIG Golden Voice Season 8.
The radio network further stated that the winner of the season will be announced at an on-ground event with Javed ali and will be given a chance to get featured in a music video with the singer.
Speaking on Season 8, Sunil Kumaran, COO, BIG FM said, “We have celebrated 7 glorious seasons of our marquee property, BIG Golden Voice. Now stepping into its 8th season, the quality of engagement that this talent hunt has garnered over the years speaks volumes of its popularity among our audience. With the latest season we have broadened our horizons to offer a golden opportunity to a larger demographic through a multi-media and multi-platform approach. With Javed Ali as the judge and mentor this season, we look forward to recording another successful run and witnessing the power of voice.”
Javed Ali adds, “BIG FM has given a platform to many amazing talents to the country through their marquee music show BIG Golden Voice and it is an absolute pleasure for me to be a part of a show that showcases country’s finest voices. It is interesting how the radio network has opened doors for many through their theme this year, inviting nominations from the remotest regions of the country. I look forward to mentoring, judging and encouraging these talents and presenting them to our country.”
BIG FM has also amped up on the promotions with an integrated campaign across on-air, digital, influencer engagement and on-ground activations.