New Delhi: According to an exclusive comparison study conducted by the Primary Research and Data Analytics firm ChromeDM, the Tamil version of BiggBoss that is being aired on Star Vijay has emerged as the best franchise of the format as it commands highest audience recall and awareness index than any other franchise that was aired in Indian Languages.
The Study revealed that 98% of the respondents were aware about the launch of the show against 75% awareness enjoyed by BiggBoss Hindi.
On the aired recall value of Channel, the BiggBoss Tamil format on Vijay TV has scored a full 100% awareness against 38% aired recall value enjoyed by Hindi GEC Colors.
On Host Recall value 96% are aware of Kamal Haasan hosting Bigg Boss Tamil against 48% recall value enjoyed by BiggBoss Hindi host Salman Khan.
On follow-up viewing aspect 73% of the respondents are following BiggBoss Tamil while 47% stated that they have already watched BiggBoss Hindi.
The study conducted by Chrome RTI among 1361 sample across Tamilnadu also revealed an interesting fact that Kamal Haasan host factor is playing an important role in pulling the crowd with 37% of them voting for him as the reason for watching BiggBoss Tamil when the survey was conducted in week 33, while the 42% of the samples responded in favour of Entertainment Factor in week 31.
Moreover, the waiting for the weekend episodes index to catch on host Kamal Haasan on BiggBoss Tamil has increased from 64% in week 31 to 100% in week 33.
On show time slot preference BiggBoss Tamil has scored a big by aptly placing it in 9:00 PM time band as 79% of the people preferred it against 8% preferring 11 PM and 13% preferring 11 AM.
Another interesting factor revealed by the study is Post Oviya’s eviction factor that resulted in the percentage of viewers watching the show regularly dropped by 10%.
On favorite contestants index Oviya emerged as the topper with 42% support in week 31. However, after Oviya’s eviction week 33 contestant Snehan emerged as the leader with 41% support.
Contestant Juliana emerged as the Drama Queen in week 31 with 74% voting while in week 33 Gayathri snatched it with 77% voting.
In week 31 Ganesh Venkatraman emerged as the Best performer with 29% while Raiza became the best performer with 37% share.
Viewers’ winner prediction was in favour of Oviya in week 31 with 59%, however after her eviction in week 33 Snehan emerged as the winning contender with 56% voting