Mumbai: The Coca-Cola Company has appointed Bineet Jain as Senior Director, Frontline Marketing. Jain joins the beverage giant with 18 years of FMCG experience spanning brand management, category leadership, shopper marketing, and sales.
Jain moves to Coca-Cola after nearly four years at Haleon, where he led category growth for some of the company’s most recognisable brands, including ENO, Iodex, Otrivin, and Crocin. As Category Head for ENO, he drove brand relevance through consumer-centric marketing initiatives tied to major cultural moments such as the IPL and the wedding season, while strengthening market presence through innovative campaigns and micromarketing strategies.
Prior to Haleon, Jain spent over 14 years at GSK Consumer Healthcare India, having joined the organisation as a Management Trainee. During his long tenure, he played a pivotal role in building several of GSK’s key brands, progressing steadily through the ranks. Across his combined years at GSK and Haleon, he contributed to the growth of brands including Sensodyne, Horlicks Biscuits, Boost Biscuits, Iodex, Otrivin, Crocin, and ENO, delivering business expansion, product innovations, and award-winning marketing campaigns.
At Coca-Cola, Jain is expected to bring his extensive experience in consumer engagement, portfolio growth, and frontline marketing leadership to bear as the company continues to strengthen its market presence in India.
