The beer brand Bira 91 in collaboration with Warner Bros. Consumer Products, announced today the launch of an exclusive merchandise collection inspired by the newly released HBO Original series House of the Dragon, the successor series to Game of Thrones.
The exclusive House of the Dragon x Bira 91 merchandise celebrates the season of Fire and Blood and is dedicated to fans across India. The collection includes products inspired by the Seven Kingdoms and is perfect for fans to display their love for the world of Targaryens, such as limited-edition glassware, graphic t-shirts, and collectibles like bar blades and coasters. Just in time for the festive gifting season, the exciting collection will be available to Indian fans for pre-order starting 19th September on the Bira 91 Merch Shop.
Commenting on the collaboration, Ankur Jain, Founder and CEO, Bira 91 said, “Bira 91 and the House of the Dragon coming together is the perfect recipe for a blockbuster! We are thrilled to partner with Warner Bros. Consumer Products and celebrate the release of House of the Dragon with the launch of our exclusive merchandise collection. As a lifestyle brand, we strive to build unique consumer experience across many touchpoints and this collaboration does just that. As fans of the Game of Thrones franchise, we are really excited for the new show and are sure that this season, fire will truly rein”.
Speaking about the partnership, Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery India, Southeast Asia & Korea, said, “Already ‘House of the Dragon’ has received a tremendous response from fans across the world. To continue to build the excitement, this unique association with Bira 91 will bring the show even closer to the fans in India, giving them yet another opportunity to enjoy and experience this legendary franchise.”
To celebrate the Bira 91 x House of the Dragon collaboration, Bira 91 conceptualized a unique activation placing life-size dragon eggs at multiple partner restaurants and bars across Delhi, Mumbai, and Bengaluru. This was accompanied with a social media campaign wherein Game of Thrones and House of The Dragon fans stood a chance to win the limited release merchandise.
House of the Dragon streams on Disney+ Hotstar in India with new episodes available every Monday.