MUMBAI: Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled a new campaign – ‘Main Bhi…’ as an extension of its brand philosophy of ‘Naye Zamane Ka Naya Paint’, featuring brand ambassador Vicky Kaushal alongside acclaimed actors Ashish Vidyarthi and Sanjay Mishra, the campaign brings alive a simple but powerful idea, when a product truly delivers, belief spreads naturally.
The response of ‘Main Bhi…’ portrays a sharp, humorous, and culturally resonant celebration of product truth. The campaign captures a familiar mindset, people who remain stuck in older brand patterns and assumptions, often questioning whether something new can genuinely outperform what they have always known. Through humour and engaging storytelling, that hesitation is turned on its head.
Conceptualised by Leo India, the films unfold across two settings – an airport and a cricket stadium, showcasing key product benefits including a 16-year warranty on exterior paints and 10 percent extra coverage with enamel paints. With the usage of humour and relatable interactions, the films reinforce a core insight that when a product consistently delivers on its promise, consumers naturally become its most credible advocates.
‘Main Bhi…’ marks the next chapter in the brand’s journey, where performance earns trust, and trust becomes participation. Because in a new era, people do not just hear claims, they believe what others proudly stand behind. The campaign will be amplified in Hindi and all major regional languages and backed by a 360-degree activation across TV, Digital, OOH and Print aimed at driving widespread awareness and accelerating consumer trials.
Inderpreet Singh, head marketing, Birla Opus Paints, said, “At Birla Opus Paints, our focus has been on delivering tangible product superiority that solves real consumer needs. With these films, we are bringing our performance credentials to life in a way that feels authentic and relatable. The idea was to showcase that our claims are not just statements but are validated by the people who use our products every day. This reinforces our belief that the new age consumer values proof and performance, and that is exactly what Naye Zamane Ka Naya Paint stands for.”
Sachin Kamble, Chief Creative Officer, Leo – South Asia, commented, “Our campaign taps into the power of shared belief. While Birla Opus offers truly category-defining advantages, we didn’t want to present them as mere claims. Instead, we chose to bring them to life through real-world validation. The spontaneous chorus of ‘Main Bhi Maanta Hoon’, becomes more than a line; it becomes a powerful, endorsement of the brand.”
