Mumbai: Birla Opus Paints, part of the Grasim Industries, has announced Sreeleela as the new face of the brand, further strengthening its ‘Naye Zamane Ka Naya Paint’ philosophy. Known for her vibrant screen presence and strong connect with new-age audiences, Sreeleela’s association with the brand marks a significant step in deepening its cultural relevance and consumer engagement across markets.
Building on the momentum of its ‘Main Bhi…’ campaign, the brand has unveiled two new films featuring Sreeleela alongside Lillete Dubey and Sheeba Chaddha, set in a bustling mall and a crowded metro station. Highlighting benefits such as 99%+ stain protection and scratch-proof wood finishes, the films are rooted in the insight that when a product delivers, consumer belief spreads naturally.
Through humour and engaging storytelling, the campaign showcases how everyday consumers become the brand’s most credible advocates. As “Main bhi…” echoes across everyday situations, belief transforms into endorsement, making product truth both visible and relatable.
Commenting on the announcement, Inderpreet Singh, Head of Marketing, Birla Opus Paints, said, “At Birla Opus Paints, we are building a brand that resonates with the evolving aspirations of today’s consumers, and bringing Sreeleela on board felt like a natural extension of that journey. Her rising prowess and strong audience connect align well with our philosophy of ‘Naye Zamane Ka Naya Paint’. As we continue to scale the ‘Main Bhi…’ thought, our focus remains on showcasing product performance in a way that feels real and rooted in everyday experiences.”
Speaking about the association, Sreeleela mentioned, “I’m really excited to be associated with Birla Opus Paints which is truly a new-age paint brand. Keeping things simple and real is what stood out to me the most about the brand and its journey till now. I am happy that I am a part of Birla Opus’s vision of adding beauty in people’s lives.”
Agency credits:
Client: Birla Opus Paints
Creative Agency: Leo India
Production House: Sunset City Studio
