Nourish, a food products company under the aegis of BL Agro, has recently launched a campaign #HarThaliNutritionWali, an initiative aimed at promoting better nutritional access to the people of the country.
The campaign is recently launched across social media and through multiple hoardings across North India. The company’s brand ambassador Shilpa Shetty is seen on the social media and outdoor hoardings promoting the value of eating good and nutritional food, highlighting the goodness of Nourish.
“For Nourish, keeping health and nutrition of the people who trust us is a priority. As a brand we want to make sure that the nation consumes food in the most nutritious form. We believe that instead of opting for supplements, including right nutrition in your everyday meal is the way forward for a healthy living. While we’re focusing on the nutritional aspect, we are also ensuring hygienic operations. With a strong retailer network and a 50-year legacy, we’ve undeniably earned the customer’s trust and hope to deliver the same across the nation. With Har Thali Nutrition Wali, we want every consumer to have the right access to healthy – nutritious food”, says Richa Khandelwal, Brand Spokesperson, BL Agro.
Commenting further, Ashish Khandelwal, Managing Director, BL Agro says, “the right to good nutrition should be considered as a human right by itself. We found that most people lack nutritious choices due to lack of awareness and the affordability factor. When we promise good nutrition, we also understand that there a socio-economic factor involved. Keeping this in mind, we have mapped a selected range of groceries that fulfil most nutrition checklists and have decided to reduce the price by 10-15% for better offerings. Through #HarThaliNutritionWali campaign, we hope to support the government’s mission of making nutrition accessible to every citizen.”