MUMBAI: Blackberrys, a contemporary menswear brand, is looking to infuse new energy into its DNA with the launch of its new campaign titled ‘Being Real Suits You’!
It said that it has dressed up Indian men in suits, wedding and festive wear as well as casual wear for over three decades. This new campaign that kicks off with the wedding collection. Representing a modern, confident, aspirational Indian man who is a doer and enabler of change and who aspires other men to embrace their true self with panache, this collection offers a novel perspective on the way Indian men dress up for weddings. With formal and casual wear that gives the consumer what it calls a sharp fitted silhouette crafted using a colour palette in premium fabric, each garment of the wedding collection is designed to help enable Indian men make a statement in a crowd.
The ‘Being Real Suits You’ wedding collection includes menswear for everyone who is part of the celebration– from two-piece and three-piece suits for the ‘First Toast’ and the exchange of ‘Vows and Wows’, to occasion ready blazers for the ‘Ring It On’ ceremony or a waist coat paired with a trousers for a night out with ‘Bros and Brews’.
“As a brand, we prioritise our consumers in every decision we make. Our commitment is to continuously evolve to meet their needs and exceed their expectations. Through #BeingRealSuitsYou, we celebrate true self-expression—embracing individuality, breaking conventions, and inspiring others to stay authentic.” said Nitin Mohan, co-founder, director Blackberrys.
The brand campaign film, created in collaboration with creative agency Leo Burnett, features a Blackberrys man at a wedding ceremony, dressed in a Blackberrys suit that allows him to move effortlessly and elegantly while being his most real, authentic self.
“The new campaign by Blackberrys is driven by a powerful insight – The best style statement is being yourself. The wedding collection by Blackberrys enables you to not just look good but also feel good – allowing you to move with confidence. Truly demonstrating a suit that suits the real you, beautifully encapsulated by the campaign line – Being real suits you“, said Leo Burnett.
Link to the wedding campaign film:
