Blissclub, an activewear brand for women, has launched a campaign introducing the 100-Day Buy and Try Policy, which offers a full refund if a customer is not satisfied with the product within the first 100 days of purchasing it.
The company stated that the brand has introduced this policy in response to research results that revealed activewear fading, losing shape, and wearing out after intense activity and multiple washes.
The campaign features a film showcasing the story of a woman who faces the temptation to shop during sales. However, she finds herself unable to do so because her leggings remain in good condition, despite her attempts to damage them.
Watch the film here:
“We believe in the power of our products, and this policy demonstrates our commitment to customer satisfaction and confidence in our brand,” said, Minu Margeret, Founder & CEO – Blissclub.