Mumbai: Serene Envirotech Solutions Pvt. Ltd., a start-up company which recently introduced a revolutionary wellness brand in India, today announced awarding its communications remit to Blue Buzz, a full-service integrated marketing agency that champions niche lifestyle, corporate and entertainment brands by providing end-to-end tailor-made solutions.
The Mumbai-based Serene Envirotech Pvt Ltd, is reinforcing community wellbeing with its innovative, customer centric and eco-friendly health-tech products, meant for domestic and personal use. The company has introduced two magnificent devices between 2020-21; digen naturaTM, a natural disinfectant generator device for household usage with a focus on replacing dangerous chemicals and the recently launched, udazHTM, India’s first portable Molecular Hydrogen Inhaler as a personal wellness tool.
Blue Buzz has been working closely with Serene to establish and drive their brand positioning as a homegrown tech-focused Personal wellness brand via a solid PR program.
“We are thrilled to have Blue Buzz on board to lead and strengthen our public relations and brand reputation. Their integrated consulting and execution along with strategic input will prove crucial in driving our brand story in these challenging times. Our prime message is to promote the use of advanced technology for a healthier and sustainable future, and Blue Buzz is already helping us to steer this ahead with a very focused PR campaign”, said, Dr. Babu Sudhakar, Chairman and Managing Director, Serene Pvt. Ltd.
On the new brand collaboration, Neha K Bisht, Co-Founder and CEO at Blue Buzz, said, “The power of technology has exceeded leaps and bounds and brands like Serene Envirotech are testimonies of this. They are real innovators, committed towards biosecurity and community well-being and we are delighted to partner with Dr. Sudhakar and his team. We aim to support the company in redefining “what’s next” in health-tech/wellness for India. We look forward to driving their vision, to the right audience and the platforms with the best of our capabilities.”
The account will be primarily managed from the Blue Buzz Mumbai office.
