Boddess Beauty and House of Beauty has elevated Mansi Sharma to the role of creative director. In addition to being the Co-founder, in her new role, Mansi will play a part in nurturing and expanding the portfolio of private-label brands under Boddess Beauty.
Sharma brings a wealth of knowledge and expertise in understanding brands to her new position. Her previous tenure at Eff Creative Group in New York provided her with a diverse and extensive branding and marketing background across industries such as beauty, fashion, health and wellness, and finance. Notably, Sharma spearheaded the establishment of Eff Creative Group’s APAC headquarters in Southeast Asia, based in Singapore, where she served as a director.
“I am thrilled to take over the new position as Creative Director of Boddess Beauty. I am very passionate about storytelling, product development, and launching brands. In my new role, I will be driving innovation and growth within our private label portfolio and expanding its footprint in all parts of the country. The aim of Boddess Beauty is to bring world-class innovative products, brands, and beauty practices to aspiring consumers pan India. Our private label is deeply rooted in the wants, needs, and concerns of specifically Indian skin. We’re here to bring you products that serve your skin’s personal needs. My passion for branding stems from a love for products and the promise that comes with them, which truly improves the lives of people; whether they are in the realm of beauty or otherwise,” said Sharma.
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