New Delhi: Bolo indya, the fastest-growing short-form content platform pledges to donate 50% of its earnings generated from the Bolo Meets sessions to Shades of Happiness Foundation (SOHF) on the occasion of Diwali and Children’s day. SOHF is a Delhi based youth-driven NGO that works for the education and empowerment of underprivileged kids. Bolo Indya pledges to donate this income for the welfare of these kids and to bring happiness to them, this festive season.
Bolo Indya pledge campaign is a 5 day campaign going live on 11th Nov 2020. Platform also urges its 65 lakh users to join the cause and book more Bolo Meets sessions this festive season for the extended support that can be provided to the NGO.
Commenting on the pledge, Tanmai Paul, Co-founder, Bolo Indya said “Festive season is a time to share love and bring happiness to the lives of people. Through this initiative, we at Bolo Indya have taken a baby step to make some difference to the lives of underprivileged children who deserve to celebrate the festive occasion of Diwali like everyone else. We feel lucky to be able to add some smiles to the children. We stay committed to launching initiatives in the future which may help us to give it back to society in some form.” she further added.
Bolo Indya has recently launched Bolo Meets, the industry’s first engagement led peer-to-peer service capability for creators to market their specialized skills on the platform. Short-video platform has also announced that its Bolo Meets proposition is gaining popularity amongst its creator base with over 1100 creators already signed up to join Bolo Meets in the first 10 days of its launch and has already delivered more than 25,000 personalized video sessions on the platform.