Mumbai: Bombay Shaving Company (BSC), is known to be one of few brands that constantly innovates itself to keep up with current trends. After coming out with customisable Raksha Bandhan kits last month, the mens grooming company has come up with Sacred Games themed kits.
To propel the range further, BSC has signed on series star Nawazuddin Siddiqui to promote the merchandise as well. Catering to the plethora of fans of Sacred Games, the kits come with quirky captions inspired by dialogues from the show.
Commenting on the association with Nawaz, Raunak Munot, co-founder, Bombay Shaving Company says, “Grooming is a very personal thing, restricted to the bathroom and dressing, so social conversations around it are limited, especially within men. We’re constantly looking for ways to spark these conversations through culturally-relevant themes, like Sacred Games, which is a popular show amongst our TG.”
He further adds, “Our specially curated Sacred Grooming Kits use the same tonality from the show, and who better to spark conversations around this offering than the main protagonist, Nawaz.” He concludes.
The limited edition kits are aptly titled #SacredKits
Link to Nawazuddin’s official Instagram account:
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Machli se ghariyal, ghariyal se sher, aur sher se bandar to hum ban gaye, lekin bandar se insaan hum tab bane, jab apan log ne groom karna shuru kiya Aur, grooming ke liye gochi-vochi nahi hota, kit hoti hai. Grooming ka game bada hai, bahut bada hai. Tum log yeh Bombay Shaving Company ka limited edition Sacred Kit khareedne ka aur badiya mafik groom karne ka. Paise ka kadki hai toh yeh lo code: NAWAZ, seedha 10% discount. Aur haan, har kit ke saath milega 3 coasters or 1 fridge magnet. Aaj hee order karne ka. Bio mein link check karne ka. @bombayshavingcompany sacredgames #DesignedToCare #groomingkitsformen #LetThegroomingGameBegin #SacredShave #SacredBeard