Mumbai: In a world constantly shaped by creators, trends, and digital influence, Bournvita is bringing the conversation back to the person who shaped us first — our mothers. This Mother’s Day, Bournvita has launched #OGInfluencer, a heartfelt campaign celebrating mothers as every child’s very first and most enduring influence.
Long before social media became part of everyday life, it was mothers who quietly shaped values, built confidence, encouraged resilience, and prepared children for life — one everyday moment at a time. Rooted in Bournvita’s long-standing belief in tayyari, the campaign celebrates not just physical preparation, but the emotional strength and resilience that mothers help build in their children every single day.
At the heart of the campaign is a film that shines a light on the often-overlooked moments that define motherhood — waiting beside cricket nets, cheering through one more lap at the pool, comforting a child after a difficult exam, and helping them bounce back after failure. Together, these moments paint a portrait of the quiet, consistent role mothers play in shaping who their children become.
Nitin Saini, Vice President, Marketing, Mondelez India, said, “For generations, Bournvita has partnered with mothers in their child’s growth journey. With the #OGInfluencer campaign, we wanted to celebrate the role mothers play in shaping who we become long before the world starts influencing us. Their encouragement, values and everyday support leave a lasting impact, and this campaign is a tribute to that influence.”
Kainaz Karmakar & Harshad Rajadhyaksha, Group CCOs, Ogilvy India, said, “Bournvita as a brand would not have enjoyed the status it does, if Indian mothers across decades would not have made place for it in their homes and hearts. So, when our Sr. ECD, Akshay Seth, wrote this gem as an ode from Bournvita, acknowledging all mothers as the first, the strongest, the OG ‘influencers’ of their children, we knew the message would hit home for Mother’s Day. The rest of the magic in this beautiful film came from Bob, our film director. The film has so many relatable characters that so much of our audience will love and identify with.”
Building up to Mother’s Day, creators across genres and platforms have also been sharing personal stories, childhood memories, and heartfelt messages for the mothers who shaped their journeys — long before followers, likes, and platforms became part of their lives.
With #OGInfluencer, Bournvita continues its enduring association with mothers and their irreplaceable role in preparing children for life — reminding audiences that the strongest influence often comes from someone who has been there from the very beginning.
