Mumbai : Lenskart.com TVC by Enormous has been on air since 5th July. The campaign consists of three TVCs, one of which was conceptualized for 100% accuracy with exaggerated humour to promote the sight-improving powers of its products in which the boy mistakes dog for girlfriend
In a TV ad, a young man can’t work out why his friends are making fun of him – until he orders himself some himself new lenses from Lenskart.com. The film features a young man talking about his two-year relationship with Susie.
Narrated through flashbacks, the Lenskart.com TVC by Enormous shows the time they spent together. The protagonist reveals that while all the women loved his girlfriend, all the men mocked him. His friends make quips at him about getting his eyes checked.
The protagonist buys a new pair of glasses from Lenskart after hearing about their accuracy. Once he dons his new glasses, he realises why all the men have been laughing at him. It is revealed that Susie is actually a dog.
Speaking about the TVC, Ashish Khazanchi, managing partner, Enormous, said, “There’s a series of three films that we’ve done. The problem is that even though there is enough traction for the site, people need reassurance about the things they are buying since this is a high involvement category. People have a lot of questions and there are a lot of aspects about the brand that people need to know about. So this campaign looks to answer those questions, which would normally be answered by opticians or doctors.”
The remaining two films will air by the end of July.
Creative agency: Enormous