New Delhi: Brand Street India, a leading integrated marketing agency, has won the marketing mandate for the integration of India’s prominent natural cosmetics brand, Lotus Herbals with Akshay Kumar and HumaQureshi starrer Jolly LLB2.
This association has been creatively implemented by Why?Stay!Calm! Entertanment who are strategic partner to Brand Street India in the domain of Film Integration & Content Production.
Under the association, a TVC has been launched by integrating Lotus Herbals and scenes from the movie. In parallel, consumer contests were conducted in Northern India in which lucky few winners got the opportunity to meet the star-cast of Jolly LLB2 in New Delhi.
The integration has been backed by a host of promotions, which included a contest in the Northern India market, where a few lucky consumers of Lotus Herbals won a chance to meet the film’s stellar cast by answering a simple question on the products USP.
Further, this was endorsed widely across the print & social media. The well crafted TVC fit in subtly, creating a win win partnership for both the brand and the film.
NitinPassi, Director, Lotus Herbals said, “The film release is so well timed with our marketing plans. We just signed HumaQureshi for our brand Lotus WhiteGlow. The TVC says that Akshay (Jolly) has fallen for Huma in the film because of her looks & glow. This is exactly what we promise from the usage of Lotus WhiteGlow.”
On the collaboration, Surendra Singh, National Head, Brand Street India, said, “The association of Lotus Herbals and Jolly LLB2 is pretty natural and native. We are certain that this tie-up will connect, surprise and inspire viewers to deepen their involvement in both the story and the product.”
Kanika Mohan Saxena, Managing Partner, Why Stay Calm said, “The in-film song Bawara Mann is a seemless fit to the edited co-branded TVC and brings the brand’s message very clear to it’s target audience”
Argha Sengupta, Entertainment Lead, Brand Street India said, “This co-branded TVC looks to be a natural blend between the brand and film. Our alliance is to provide the brands perfect fit and this team initiative will always be to provide perfect fits for brands with films in and out.”
With a robust marketing strategy across print, television & social media, this tie-up is all set to appeal to audiences across the nation. With movies being an attractive platform for brands to barge in, experiential marketing expert, Brand Street India is clearly delivering effective ways to reach out to consumers.