New Delhi: Brand Street Integrated (BSI), one of India’s fastest-growing integrated marketing and brand solutions agencies, has announced the appointment of Sanjay Kacker as Vice President – Business Growth, strengthening its leadership team as the company accelerates expansion across experiential marketing and integrated communications.
Kacker joins Brand Street Integrated with over 25 years of experience spanning sports marketing, sponsorship monetization, experiential marketing, entertainment properties, celebrity management, and integrated brand solutions.
Over the course of his career, he has led business growth initiatives, managed large-scale sporting and entertainment properties, and built strategic partnerships that have delivered sustained commercial outcomes.
Prior to joining Brand Street Integrated, Kacker served as National Head at Cornerstone Sports & Entertainment, where he led commercial growth across sports marketing, athlete and celebrity management, sponsorships, brand partnerships, and proprietary intellectual properties. His professional journey also includes leadership roles at Percept Group, DDB MudraMax, Dentsu’s Promo Tec India, Hakuhodo India, and Shobiz-Havas Group.
Kacker has played a key role in executing large-scale campaigns and sponsorship programmes around marquee sporting events including multiple ICC Cricket World Cups, IPL-related activations, and several leading sports and entertainment properties.
His portfolio of brand associations includes campaigns and partnerships for companies such as LG Electronics, Hero MotoCorp, Airtel, Maruti Suzuki, Hitachi, Voltas and MSD Pharma.
His expertise also extends into athlete and celebrity engagement, having worked closely with leading Indian sporting icons including Sourav Ganguly, Yuvraj Singh, Virender Sehwag, Kapil Dev, Sunil Gavaskar and Zaheer Khan.
Commenting on the appointment, Surendra Singh, CEO, Brand Street Integrated, said, “Sanjay’s extensive experience across sports, entertainment, experiential marketing and sponsorship ecosystems makes him an invaluable addition to our leadership team. His proven ability to create commercial opportunities, build strong client relationships and drive business growth aligns perfectly with our vision for the future.”
Speaking on his appointment, Sanjay Kacker said, “I am delighted to join Brand Street Integrated at an exciting phase of its growth journey. The convergence of sports, entertainment, technology and consumer experiences is creating unprecedented opportunities for brands. I look forward to working closely with the team to build innovative solutions, strengthen strategic partnerships and accelerate the company’s growth across key markets.”
In his new role, Kacker will focus on driving business expansion across regions, strengthening client relationships, creating new revenue streams, and enhancing Brand Street Integrated’s market presence across experiential marketing and integrated communication solutions.
