• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Sunday, January 29, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

BrandMusiq creates new sonic identity for Himalaya Wellness Company

by Editorial
June 22, 2022
in Brand Stories, Featured
Reading Time: 2 mins read
A A
BrandMusiq creates new sonic identity for Himalaya Wellness Company
Share Share ShareShare

Mumbai: BrandMusiq, a sonic branding agency, has developed a brand new sonic identity for the Himalaya Wellness Company. The agency created the musical logo and the Mogoscape (sonic palette) of the Himalaya brand.

Himalaya’s sonic identity is aimed at connecting with the consumer at a fundamental emotional level and engaging them more deeply with the brand. 

Rajesh Krishnamurthy
Rajesh Krishnamurthy

Speaking on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said, “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness on the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head-to-heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart. The sonic identity beautifully captures and blends the core emotions that the brand evokes; happiness, care, love and a sense of calm and well-being”.

Dipak Marwah
Dipak Marwah

Shedding light on the strategic framework for the sonic identity creation, Dipak Marwah, Director- BrandMusiq said: “BrandMusiq used its proprietary 3-stage process to create the brand’s sonic identity. In the 1st stage – the Brand Discovery process- the Himalaya Client and BrandMusiq zeroed on to a few key strategic brand decisions. One, that it had a strong heritage in Ayurveda and the products were completely natural and pure. Second, that it was research-based, safe and efficacious. And third, it was an innovative and progressive brand, blending the best of tradition and modernity.

It was essential that consumers perceived it as a Caring yet Innovative brand. In terms of emotions, the brand was to convey a sense of happiness, love, peace/calm and feel-good because of the product usage and sensorials. The brand essence was distilled sharply into Wellness equalling Happiness.” 

Speaking on the sonic approach for the identity, Rajeev Raja, Founder & Soundsmith, BrandMusiq said, “Basis the strategic framework we used the science of sound and music to evoke the brand’s desired persona and emotions. The composition used a scale which instantly evoked a feeling of caring and wellness. The careful choice of organic instruments such as the acoustic guitar and piano to express the melodic structure and the fusion of western rhythms with the Indian tabla, underlined the brand’s blend of Indian heritage and global quality.”

Tags: BrandMusiqDipak MarwahRajeev RajaRajesh Krishnamurthy

Related Posts

Stoa’s campaign by The Rabbit Hole shatters MBA stereotypes
Brand Stories

Stoa’s campaign by The Rabbit Hole shatters MBA stereotypes

January 28, 2023
ZEE launches #HarBallBawaal campaign featuring SRK to promote DP World IL T20
Featured

ILT20 reaches 10 crore audience on ZEE, clocks 2.8 bn minutes in first 9 live matches

January 28, 2023

LATEST NEWS

ZEE launches #HarBallBawaal campaign featuring SRK to promote DP World IL T20

ILT20 reaches 10 crore audience on ZEE, clocks 2.8 bn minutes in first 9 live matches

January 28, 2023
Zlade Ballistic and Milind Soman initiate conversation on Manscaping in India

Zlade and Milind Soman initiate conversation on Manscaping in India

January 28, 2023

MARKET ANALYSIS

Rising inflation is the top concern for Indians: Report
Featured

Rising inflation is the top concern for Indians: Report

by Editorial
January 25, 2023
0

Kantar, a marketing data and analytics company, released findings from its second edition of India union budget survey. This survey...

MOVERS & SHAKERS

Škoda India’s Head of Sales & Head of Marketing quits
Featured

Škoda India’s Head of Sales & Head of Marketing quits

by Editorial
January 28, 2023
0

Škoda India’s Head of Sales, Ajay Raghuvanshi and Head of Marketing Tarun Jha has moved on from the company, according...

NDTV's Sreenivasan Jain quits

NDTV’s Sreenivasan Jain quits

January 28, 2023

MARKETING

Dream Sports extends partnership for fifth edition of Khelo India Youth Games
Featured

Dream Sports extends partnership for fifth edition of Khelo India Youth Games

by Editorial
January 27, 2023
0

Dream Sports, an Indian sports technology company, today announced an extended partnership with Khelo India Youth Games. This is the...

Subscribe to Newsletters

ADVERTISING

Garage Worldwide appoints Sanjay Deshmukh as CEO
Advertising

Garage Worldwide appoints Sanjay Deshmukh as CEO

by Editorial
January 24, 2023
0

Design, digital and content agency Garage Worldwide has announced the appointment of Sanjay Deshmukh as the CEO. Over the years,...

Education sector and influencers lead violations in ASCI's half-yearly complaints report for 2022

ASCI amends existing disclaimer guidelines as consumers find it difficult to understand

January 24, 2023
Pitchfork Partners announces specialised influencer marketing division

Pitchfork Partners announces specialised influencer marketing division

January 24, 2023

PRINT

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’
Featured

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

by Editorial
January 26, 2023
0

Nobel laureate Abdulrazak Gurnah, Booker Prize winners, Jnanpith awardees and scores of eminent authors from around the world will enrich...

The Hindu ropes in Karthik Nagappan as Head of Brand

The Hindu ropes in Karthik Nagappan as Head of Brand

January 23, 2023
Ad revenue of INS members from accredited ad agencies up 31.93 pc to Rs 6490 crore in 2021

Newspaper registration to be digitised, will cut process from months to just a week

December 29, 2022

MY COLUMN

Swathi Nathani, Team Pumpkin
Featured

Opinion: Time for employers to reimagine employment contracts, allow ‘ethical moonlighting’ – Swati Nathani, Team Pumpkin

by Guest Column
January 7, 2023
0

Moonlighting has been a buzzword in conversations recently considering the coverage it is getting in the media. However, it is...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.