After the dramatic slow down of the Indian advertising market in 2016 due to demonetisation, 2018 promises to make a great come back, expected to grow 13.5%, adding Rs. 6,672 cr. To reach a total size of Rs. 56,162 cr.
Transit media grew 9% in 2016 and is expected to grow at a rapid pace. Eyeing this opportunity, BrandOnWheelz, which had now partnered with India’s largest taxi hailing services to provide in-car & out-car advertisement options across India is aiming at a Pan-India expansion.
“Most of us today spend our time either at work or on the road. In the past 5 years – Time spent on the road has sharply increased by 56% in India. We see a clear opportunity for brands to advertise in Transit Media, which is becoming an alternative to the age-old Hoarding advertising in OOH media” – Said Mohammed, CEO BrandOnWheelz”
Every market responds in different ways towards advertising and tackling each market in unique strategic ways is the key to any successful advertising firm. We at BrandOnWheelz focus on strategic ways to tap the right target audience.
“More than advertising, BrandOnWheelz focuses on creating Brand Engagement between the Brand and the target audience, which is very rare in OOH Media & we take such campaigns to the social media to create the WoW factor, which maximizes the exposure of the Brand in unique and innovative ways” – added Mr. Mohammed
In addition to Car branding, we also focus on other Transit Media Advertising like Drones, airport branding and Airline advertising. As a Brand we do believe, Sky is the limit and we target on taking Brands on Air.
BrandOnWheelz is looking at venturing into other Indian Markets, we have already started operations in Hyderabad & Chennai and planning to expand to 15 more cities in next 18 months.