International men’s day was celebrated globally on November 19th to commemorate the positive value men bring to the world, their families, and communities.
Brands lined up campaigns to social media posts to raise awareness of men’s well-being and break stereotypes.
Bombay Shaving Company
Bombay Shaving Company celebrated International Men’s Day by rolling out an honest and undiluted campaign video #AllGuysAreTheSame. Highlighting archaic generalization and breaking gender stereotypes associated with men in a fun-loving and honest way, the campaign demonstrates beautifully that all guys are not the same.
Elaborating the thought behind the campaign, Shantanu Deshpande, Founder, and CEO, Bombay Shaving Company shares, “Men in our society are often perceived as having the same personality, characteristics and belonging to one brigade. We at Bombay Shaving Company are always striving towards thoughtful and culture shaping meaningful narratives. Therefore, this International Men’s Day, as India’s conscious, progressive, and premium men’s grooming brand, we are trying to represent progressive masculinity and bring out the unfiltered and honest version of men. We believe that all men are unique individuals and we love to make products for every kind of man.”
Putting a spotlight on men’s health, Practo, an integrated healthcare company, has kicked off its November campaign ‘The Bro Health Code’, early this month. Ahead of International Men’s Day [which is observed on 19th November], the campaign aims to encourage men to prioritize, assess and discuss important health problems through the ‘bro’ lingo that millennial men feel comfortable communicating in and can relate to. As part of this campaign, Practo has launched a webpage with a section devoted to major men’s health ailments. The platform will also be home to a ‘guidebook’ that would act as a guide for men to become more cognizant of their health. Instructions on self-examination for various ailments such as testicular cancer would be a part of the playbook. The downloadable version of the section would be made available by the end of November 2021.
Commenting on the campaign, Srikanth Pinninti, Executive Vice President – Marketing, Practo, says “November or Movember, as we popularly know it, is a month dedicated to raising awareness of men’s health issues. But why should talking about men’s health be restricted to just a month? If anything, the pandemic has taught us to prioritize healthcare, irrespective of our age or gender. This initiative is a step in that direction. With this campaign, we are aiming to create awareness about the need to bridge the gap in men’s healthcare and build visibility for health concerns plaguing men. We hope this platform becomes a safe space for men to discuss health issues that they normally wouldn’t talk about.”
The Man Company
Men’s grooming essential brand, The Man Company, recently rolled out the highly-anticipated extension to their 2019 campaign ‘Gentleman kisekehtehai’. A true gentleman doesn’t wear a superhero cape or carry a godly hammer with lightning-thunder power. Real gentlemen are You and I, struggling with possessiveness, insecurities, vulnerability, and stacks of self-doubt while yearning to show compassion and empathy for our inner self. Celebrating this core idea of every individual recognizing and honoring their self-worth, on the occasion of International Men’s Day, The Man Company took its legacy forward with the signature campaign ‘Gentleman tumhitohho’.
On this occasion, Hitesh Dhingra, Founder of The Man Company, said, “Coining the thought surrounding ‘Gentleman kisekehtehai’ accelerated the talk around the societal expectations, self-doubt, and apprehensions that society feeds to men. As a society, we have grown accustomed to multiple stereotypes, people assume that men don’t worry about their appearance simply because they’re men and hence have other things to do. This International Men’s Day, as India’s leading men’s grooming brand, we are equipped and responsible for empowering today’s men so that they can feel the best version of themselves at any given point in life.”
For ‘International Men’s Day’, MensXP collaborated with one of India’s biggest Digital Content Creators, Bhuvan Bam, to talk about the various misconceptions and cultural tropes that men fall prey to, as part of the brand’s #DontManUp campaign.
As part of this collaborative effort, MensXP and Bhuvan Bam have released a poignant video, where the digital icon recites a poem that is bound to tug at the heartstrings of men fed-up with flawed narratives like “Men Don’t Cry”, “Toughen Up”, or “Be The Man Of The House”. This heartfelt piece is meant to highlight the insurmountable pressures that are created in the lives of men from an early age.
Speaking on this month’s MensXP cover, Bhuvan said, “There’s a lot that men have on their plates, from small expectations like ‘men don’t cry’ to it’s the primary job of ‘Men to run the house’ etc, so many times we find them knowingly or unknowingly suppressing their emotions and grief. While society thinks it’s not very “manly” to have a breakdown or be expressive of negative emotions, it’s high time we speak about the elephant in the room and make expressions of grief okay irrespective of the gender.”
Diesel’s, latest timepiece Clasher from the iconic Urban Punk Collection an iconic accessory to celebrate today’s bold and self-assured modern man. Whether it’s a token of appreciation for oneself or the special man in one’s life, these timepieces are a perfect gift. Urban Punk collection — celebrating the perfect union of their punk and urban roots. Furthering the brand’s distinctive rugged style, their timepiece Clasher, brings together the best of digital and analog elements in a stunning display of design.
DaMENSCH, a premium men’s fashion brand in its latest campaign on International Men’s Day tried defining this man but failed. The campaign circles around putting positive and grey labels like the leader, creator, aware around The Man, and ends with a message that one cannot define him because he’s so many things at once and yet an individual.
Commenting on the concept behind putting this campaign together, Deepti Karthik, VP – Marketing at DaMENSCH said – “Whatever we do as a brand is to make the life of men easier. And every time we try to zone into our target audience and define this target audience, The Man — we all have different versions of him in our mind. Our insights varied from creator to artist, from he too they, from fitness enthusiast to environmentalist. And hence this International Men’s Day, we tried to describe everyone’s understanding of The Man but failed because it is so difficult to bucket in so many definitions of him in one. We failed to define The Man because the modern man is not one thing, he is fluid in his aspirations, ambitions, thoughts, opinions. The modern man doesn’t fall in any description, he is out of the box. And we celebrate this truth about the modern man through this campaign.”
OnMen’s Day, Pacific Mall, Dehradun came up with a video that is a tribute to the spirit of our men, to their kindness and selflessness. It re-accounts the scenarios of a mall representing a family and communicates all the things that men do that make them lovable. The script is in Hindi with a woman’s voice-over covering all elements that make them our strength and support. The video is a fun &lighthearted way of expressing gratitude towards all the things men in our lives do for us to lift us up, each day!
On the occasion of International Men’s Day, the company has roped in Mirzapur fame Actor Divyenndu Sharma for a digital campaign #MenDontTalk, encouraging men to speak up and elicit conversations around physical health and well-being.