Every year, on the second Sunday of May, people around the world honour the special women in their lives – their mothers. From touching ads to heartwarming social media posts, brands across industries join in the celebration, reminding us of the invaluable role that mothers play in our lives.
LG Electronics:
LG Electronics India honors mothers with its latest #MaaMakesItBetter campaign, celebrating their boundless love, care, and support. The heart-warming video captures the profound impact of a mother’s love, from the joyous anticipation of pregnancy to the tender moments of nurturing and caring for a child, showcasing LG products that enhance a mother’s ability to create a nurturing and harmonious home environment.
Tata Tea Gold Care:
Tata Tea Gold Care is celebrating the Mother’s Day with its #MyTurnToCare campaign. They will create personalized tea packs for 1000 consumers, each featuring a photo of the consumer with their mother and a special message dedicated to her. The packs aim to celebrate the caring bond between mother and child and promote the brand’s ‘care’ proposition.
To participate, consumers can submit their photo and message on the brand’s microsite, and the first 1000 entries will receive a personalized pack delivered to their home. The campaign is being amplified by collaborations with social media influencers, including celebrities like Kajal Aggarwal and Sameera Reddy.
View the film here.
Edelweiss Tokio Life:
In an ode to mothers the world over, Edelweiss Tokio Life Insurance unveiled its Mother’s Day film that captures the unstoppable spirit of mothers in protecting their children’s dreams and aspirations and enabling a #ZindagiUnlimited. The company stated that the film is the first among a series of Claims Stories that the life insurer intends on capturing to showcase the human and real-life impact of life insurance claims.
Latin Quarters:
Latin Quarters is celebrating International Mother’s Day with its new digital campaign, #DearMaa. The campaign showcases the unconventional paths of mothers from different walks of life who have overcome societal and financial hardships to emerge as strong individuals, creating a niche for themselves and their children. The campaign name, ‘Dear Maa’, pays tribute to mothers and seeks to empower them to create their own unique narrative in everything they do.
Great Learning:
Great Learning launches the fourth edition of its #HerFreshStart campaign on Mother’s Day, aimed at empowering mothers who wish to reignite their careers and return to work. The brand has expanded the campaign globally this year to provide scholarships of up to $1000 for mothers worldwide who enroll in industry-relevant programs. The campaign is geared towards assisting women in returning to work and providing them with the necessary skills required to navigate their way back into the workforce with a sense of self-assurance.
Archies:
Archies, an Indian multinational retailer of greeting cards and gifts, has relaunched its Mother’s Day campaign. The campaign is intended to commemorate the essence of motherhood and the critical role that mothers play in their children’s lives. The brand’s advertising film has been reintroduced on its digital platforms, and it is a synthesis of feelings, wants, dreams, and respect.
The film focuses on the emotions of a mother and her children, while emphasizing the value of showing a mother love through presents. The relaunched advertising campaign empathizes with mothers and children of all ages and highlights the idea of having similar feelings or emotions towards moms. Moreover, the campaign honour mothers’ unselfish love, care, and support for their children, making them the sole constant in their ever-changing lives.
Herzindagi.com:
Herzindagi.com, a women’s lifestyle & entertainment portal, has launched ‘The Good Mother Project’ ahead of Mother’s Day. The campaign aims to challenge the glorification of self-sacrificing motherhood and highlight stories of mothers who maintain their identities and dreams while fulfilling caregiving and professional responsibilities.
The initiative includes content around 3 pillars: ‘The Flagbearers,’ showcasing contemporary mothers who balance motherhood and selfhood; ‘Thought Provokers,’ a video series featuring women with opinions on identity and empowerment, and ‘Good Mothers,’ profiling mothers who are balancing motherhood and selfhood. The campaign runs for two weeks.
