Few special days need no reminders, one such day is today, March 8th – International Women’s Day. The day dedicated to all the strong and tough women all around the globe, who face and overcome challenges with confidence and perseverance.
This special day, brands and agencies have stepped up to play their part in empowering and encouraging women, through thought provoking campaigns that will for sure leave the viewers ponder the sacrifice and hardships every multi faceted women face in their lives every day.
This year, brands have become truly innovative and have changed the way we look at women with their very creative a truly inspiring campaigns. Let’s have a look at what brands and agencies have to tell us on this special occasion:
Ogilvy and Greenply
Conceptualised and executed by Ogilvy India, Greenply in association with Archana Women’s Center – a Kerala-based organization that works towards empowering women has chose to celebrate women’s day with a meaningful experiment #stopsayingwomencant. The brand surprised the viewers by introducing the nation’s first women carpenters just to make us realise that women are nothing lesser than men and they can be tough too.
“We wanted to seize the opportunity to drive home the flaws in our ways of thinking. That’s why we chose Women’s Day as the right time to catapult this event,” said Sukesh Nayak, Chief Creative Officer, Ogilvy West.
Max Fashions with its Behen Kuch Bhi Pehen’ campaign, conceptualised by Dentsu Webchutney, Bangalore and executed by Culture Machine reinforces the single line of thought of “let’s look beyond her look”. The insight being women often hold themselves back from wearing certain styles out of fear of judgement. The brand aims to encourage women to leave the rules, judgements, and fears behind, and wear whatever they want to.
PG Aditya, Executive Creative Director – Dentsu Webchutney says “Max has democratized fashion but our minds hadn’t. ‘Behen Kuch Bhi Pehen’ married the diversity of choice that the brand offered to a statement of much-needed liberation.”
Langoor and iD Fresh Foods
The theme for Women’s Day 2019, as decided by the UN, is #BalanceForBetter. Taking this pledge ahead, Langoor in partnership with iD Fresh Foods launched #EqualsWithiD campaign. The focus of this campaign is to promote balance and equality among men and women into the kitchen space, often stereotypically viewed as the sole domain of women.
“We felt that instead of just talking about equality between men and women, the campaign would have more direction if we actually showed people that there were definitive steps, they could take to empower the women in their lives.” shares Swati Naik, Creative Director, Langoor.
Thank you for being there for us through thick and thin. It's time we did the same for you. So here's a promise to be there for one another. #CookForHer #EqualsWithiD #WomensDay
ADK Fortune and Mankind Pharma
ADK Fortune’s #YourSecondHome campaign for the popular pharmaceutical company is dedicated to all the mom-to-be and the pregnant women out there, Prega News urges its audience to sympathize with them, and urges you to turn your house, into their second home.
Akashneel Dasgupta, NCD, ADK Fortune adds,” With #YourSecondHome, it has been our mission to not only sensitize people towards the needs of pregnant women. Our domestic helpers, during their pregnancy, deserve an equally nourishing and caring ecosystem like they strive to provide us. A mother-to-be has to endure a lot, mentally and physically. The circle of care starts from home. It is our humble attempt to ensure it reaches everyone.”
National Geographic and Indian Navy
In a very unique attempt National Geographic joined hands with the Indian Navy to launch an inspiring initiative #GirlsWhoSailed, where its screened National Geographic’s upcoming documentary, ‘Tarini’ for around 1000 female students and Navy Officers as a part of this initiative.
Commenting on the launch of the documentary Tarini, Gayatri Yadav, President -Consumer Strategy and Innovation, Star India, said, “National Geographic’s initiative, #GirlsWhoSailed, salutes the crew’s mission, and we feel privileged to be able to tell the powerful story of their courage, grit and determination. With our documentary and initiative, we want to celebrate each and every woman who has conquered barriers and stereotypes to achieve her dreams.”
Jack in the Box Worldwide and D:FY
Yet another interesting campaign by Jack in the Box Worldwide for D:FY, a sports and lifestyle brand is dedicated to the outstanding women who have flourished in the world of sports and have truly defied the odds. The campaign has been launched with the intent of breaking the stereotypes set for women. The campaign hit the chord with the empowering video that highlights the various shackles that women have broken free from.
To women who continue to DFY all odds every day… #HappyWomensDay! #WeSaluteYou
Posted by D:FY on Thursday, March 7, 2019
In view to encourage more and more women drivers to hit the roads by helping them complete the entire spectrum of learning how to drive via their neighborhood licensed driving school and helping them own a car by subscribing to one, Zoomcar has celebrates women’s day with the #SheDrives campaign.
Commenting on the novel campaign, Greg Moran, Co-Founder & CEO of Zoomcar said, “The campaign will address two critical aspects of personal mobility for women, firstly, having a personal vehicle and secondly, the skill to drive. Our motto is simple; #SheDrives her ambitions, #SheDrives motivation in the family, #SheDrives our world, to her mobility is the key!”
Tonic Worldwide and Flying Machine
Flying Machine with Tonic Worldwide celebrated women’s day with a product innovation #PowerPockets urging to dig deeper with its limited edition launch of denims with deeper front pockets for women.
Commenting on Tonic’s research process that led to the innovation Anjali Malthankar, National Strategy Director shares, ” Both men and women own similar phones, and both need similar pockets to keep their phones – then why not have deep pockets for both? In short, pockets need to be gender neutral.”
IPG Mediabrands India
IPG Mediabrands India unveiled a special film reiterating gender balance in top management with Happy Women’s Day and #BalanceForBetter campaign
This year the theme for International Women’s Day is #BalanceForBetter. IPG Mediabrands is India’s only communication network which has achieved perfect gender balance in its top management. To put it in simple words, they have 10 board members of which 5 are women. To celebrate this they have created a very special film featuring our women leaders across all their offices in India.
Brands this year have come out with bold and confident campaign in such a way to changes the way people think about women and their limits, these campaign will for sure empower women and put more confidence in them to go beyond limits and come out in flying colors.