‘Micro, Small and Medium-sized Enterprises’ (MSME) Day is celebrated on 27th June as designated by UN General Assembly.
On the occasion of International MSME Day (27th June), brands have chosen to celebrate the goodwill of small businesses and salute their spirit. Here we list some of them.
Vodafone Idea (Vi)
Post-pandemic business impact, excessive liquidity crunch and tectonic shift has made MSMEs vulnerable. Keeping these challenges in mind on the occasion of World MSME Day, Vi Business, the enterprise arm of telecom operator Vodafone Idea (Vi), announced the launch of ‘Ready for Next’, a programme curated to help the MSMEs accelerate their growth potential.
According to the company, ‘Vi Business Ready for Next’ is built on the philosophy of handholding the MSMEs in their digital journey.
It comprises of two elements: Digital Self Evaluation and Exclusive MSME Offers.
Tally Solutions launched a campaign ‘Always AweSME’. This is the fourth consecutive year of Tally’s campaigns to recognise the contribution of MSMEs.
The film that the campaign is centred around depicts how one business can impact the lives of consumers and other businesses giving an impetus to the overall ecosystem. It shows a chain reaction of growth.
myBillBook, GST billing and accounting software by neobanking startup FloBiz, has launched an MSME anthem, ‘Tum Kamaal Ho’.
The four-minute anthem video gives glimpses of the hopes, aspirations, struggles and the indomitable spirit of India’s MSMEs and encapsulates the narrative of expressing confidence in them for shaping the country’s economy.
The anthem also emphasizes the value that digitisation and technology could offer MSMEs.
ICICI Lombard has launched a multimedia campaign emphasising that MSMEs are an integral part of the Indian economy and acknowledging their spirit. ICICI Lombard has also launched an MSME-centric online insurance platform, sme.icicilombard.com.
The company undertook research on understanding the behaviour, challenges and risk exposure of the sector.
The findings highlighted the challenges faced by MSMEs in terms of their accessibility to digitally purchase insurance solutions and perception related to claim settlement time as a key barrier to purchasing business insurance solutions. This led to the launch of a service to enable faster claim settlement for MSMEs and start-ups.
Khatabook has unveiled its latest brand campaign ‘Naam Hi Kafi Hai’. This two week-long multi-video digital media campaign focuses on honoring MSMEs for providing a distinctive customer experience through personal relationships.
#NaamHiKafiHain campaign consists of a video focusing on the names of the businesses, which in itself speaks about the quality and value to the customer. The campaign was kicked off by teaser videos, followed by a campaign video released on MSME day.
Khatabook will also release a video story of Ramesh and Dinesh Sirvee, the owners of Aaiji Super Mart in Bangalore as a part of a video story series called ‘Business Hua Easy’ in the first week of July.
The story series will focus on the journey and challenges MSMEs face and how they use Khatabook App to grow their business and be more ambitious.
Kotak Bank has revealed a topical post executed by Tonic Worldwide.