New Delhi: BrandStreet India, a leading integrated marketing agency has successfully executed a consumer contact program for Revital H, a leading health supplement. The objective was to educate the consumer about product, undertake the task of need creation and offer product experience to the consumer. The activity was undertaken in Delhi-NCR, Amritsar, Ludhiana, Jalandhar, Patna, Muzzafarpur, Indore, Lucknow and Kanpur.
In this day and age of technology, people are busy which lead to an unhealthy lifestyle and bad food habits. Since Revital H is a complete and balanced daily health supplement, BSI wanted to do something innovative which drives engagement for the brand. A team of two promoters, a trainer and a supervisor were assigned to various venues such as joggers parks, corporate offices and factories where the team could engage with the masses. They majorly targeted working men who lack stamina and energy, explained them about the product and its benefits and handed over free samples of the product to them for a better experience.
The campaign also involved some of the consumer engagement activities like the “Revital Fitness Test”, measuring BMI and educating the audience about the importance of health and fitness. The second part of the campaign involved the “Revital Fitness Challenge” where in people were given certain physical exercises to complete and check their stamina. The exercises entailed rounds of squats, skipping and theraband exercise. The fittest one to complete all the exercises was given the title ‘Revital H Mr. Fit’ and gifted a fitness hamper.
Speaking about the campaign, Mr. Surendra Singh, Chief Business Officer, Brand Street India said, “We are extremely happy to have had the opportunity to work on the brief. This campaign was unique as we had to devise a way to not only establish the need for the product but also educate people about the benefits of using health supplements especially working men”
