Mumbai: Society Tea, the market leader in the Tea category in Maharashtra has recently awarded its digital performance marketing mandate to Bright Brain Marketing Technologies, an integrated digital advertising agency. Under this partnership, Bright Brain will offer its result-driven performance marketing services with an aim to increase revenue contribution from the society tea website.
Society Tea is a dominant force with around 40% market share of packaged tea in Maharashtra and a considerable presence in other states such as Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi. To ensure consistent quality, three members of the family have dedicated their lives as full time tea tasters.
Karan Shah, Director, Society Tea said, “We started our engagement with Bright Brain with a pilot campaign and were left impressed not only by the results they were able to deliver, but also their approach to performance marketing – planning for the entire customer journey, optimising for higher returns, and their consultative approach to conversion rate optimisation at every touch point. We consider them an intrinsic part of our success on digital going forward and appreciate their inputs based on their keen data-driven insights on our overall strategy.”
“For anyone growing up in Mumbai, Society Tea has been an intrinsic part of that experience and for someone even remotely interested in marketing, their iconic ads through the decades remain memorable. We are super excited to partner with a brand with 88 years of legacy behind it as it looks forward to reaching its customers through digital. We have clear objectives in mind that cover growing share of revenue from digital in established markets as well as using digital as a new market entry vehicle. We hope to leverage our experience with e-commerce optimisation to rapidly scale this part of the business for Society Tea ” commented Suhail Bajaj, Partner, Bright Brain.