The 10 months legal battle between Britannia and ITC came to an end after ITC changed the packaging of its digestive biscuits brands ‘Sunfeast Farmlite 5-Seed Digestive’ and ‘Sunfeast Farmlite Veda Digestive’.
The pillow and box packaging for Sunfeast Farmlite 5-Seed Digestive has been changed into an orange and yellow colour scheme, thereby replacing the red and yellow combination which Britannia had objected to. The packaging of. Sunfeast Farmlite Veda Digestive’ , which is already on the market, has also been changed.
Britannia has no objection to the use of the modified packaging of the ITC brand. In consideration of the acknowledgements, Britannia has given up its claim for the rendition of accounts, damages, costs etc.