Around the occasion of International Coffee Day (October 1, 2023), Britannia has ventured into the metaverse with the launch of ‘Britannia Coffeeverse’.
The VR experience is credited to the creative team at Schbang. It integrates Britannia’s premium products including Biscafe, Treat Croissant, Winkin’ Cow, Fudge It Brownie and Good Day Chunkies.
Britannia Coffeeverse spans five virtual coffee realms – Italy, New York, Vietnam, Turkey and a BiscafeLand.
Visitors are invited to participate in a Britannia Coffee Run, an virtual reality treasure hunt where participants decode clues to unearth hidden Britannia treasures within virtual landscapes inspired by the distinct coffee cultures. Unveiling hidden surprises rewards participants in the real world, with the first 1,000 participants standing a chance to win vouchers.
Amit Doshi, Chief Marketing Officer, Britannia Industries, said, “Coffee as a beverage has been enjoying a growing fascination, especially amongst the youth nowadays. They love to consume ‘Phygital’ experiences, be it hanging out in cafes or dwelling in digital experiences on their personal devices. At Britannia, we are glad to offer our consumers across the country, a plethora of coffee accompaniments ranging from the Treat Croissant to Fudge It Brownie, Good Day Chunkies, Biscafe, a coffee based cracker to the thick Winkin’ Cow Cold Coffee. We wanted to extend these delectable treats in the form of a premium digital café experience for these coffee, virtual reality enthusiasts. This insight led us to launching the Britannia Coffeeverse, a global coffee adventure that enhances the experience of five premium products from our portfolio, in turn, creating a truly indulgent and unforgettable journey for today’s consumers. I’m thrilled to witness the convergence of technology, taste, and tradition in this metaverse adventure.”
He added, “Britannia is at the forefront of innovation, constantly pushing boundaries to create unforgettable experiences for our customers. Britannia Coffeeverse is a testament to our commitment to offering more than just products; it’s about delivering immersive and unique adventures that resonate with our audience’s passion for coffee and snacking exploration. This International Coffee Day, we look forward to sharing this thrilling experience with everyone as we continue to redefine the way the world savours coffee.”
Harshil Karia, Founder and MD, Schbang, said, “It all started with the Britannia team and Schbang connecting the dots around how many products Britannia actually has that deliver a café like experience – the number pleasantly surprised us. We then thought about how we can create a unique experience that unites lovers of coffee – this Coffeeverse seemed like the right fit. And the experience is a wonderful one that we’d love for everyone to try. Right from the CGI ads to the already rave reviews we’re getting from gamers, we’re really happy with the output and Schbang is proud to be at the forefront of this exciting journey with Britannia.”
Experience the following zones in the Britannia ‘Coffeeverse’
Good Day Chunkies: Your ‘brewtiful’ chocolate chip cookie to accompany the strong coffee from Turkey
Winkin Cow: A ‘Phintastic’ frappe to be the heat in Vietnam
Treat Croissant: Delectable snack to your Italian Roast
Fudge it Brownie: Sweet delish for your Americano Relish
Biscafe: The coffee based cracker that you can snack on in the fascinating ‘Biscafeland’
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