Britannia NutriChoice has featured actor Ranveer Singh for its new campaign themed #FeelTheFit.
This campaign has been conceptualised by Lowe Lintas Bengaluru.
Two films of the campaign show Ranveer Singh flexing it in office and at a bus stop and feeling high on his fitness. As he starts to interact with someone, it is revealed that it is not him but someone who simply feels like him – thanks to Britannia NutriChoice.
“The #FeelTheFit campaign is designed to motivate individuals to keep up with their overall health and wellness journey by recognising that every effort, no matter how small, is a step in the right direction. The campaign seeks to shift the conversation from being only about the single end goal to focusing on the positive feeling every time one makes a good choice,” informed an official statement.
Amit Doshi, Chief Marketing Officer, Britannia Industries, said, “In the contemporary world today, fitness is a state of mind, which transcends the appearance of a person. With this in mind, we have launched the #FeelTheFit campaign to celebrate every big and small effort that a person takes towards this journey – be it going to the gym or eating right. The idea behind the campaign is to motivate consumers to opt for a good choice, no matter what the scale of that choice is.”
Singh, the face of the campaign, said, “I am incredibly excited to be a part of the Britannia NutriChoice family. Teaming up with a trendsetting and iconic brand like Britannia NutriChoice that empowers its consumers to get started on a journey towards better living, is a perfect fit to my beliefs. One can choose multiple paths to achieve fitness, and any choice that leads towards that goal is a good choice. Thrilled to be a part of #FeelTheFit campaign, which seeks to inspire consumers in making a good choice that makes them feel fit from within.”
Arpan Bhattacharyya, Executive Director and Head of Creative (Copy), Lowe Lintas Bengaluru, said, “Most ads about fitness focus on the end result. We wanted to focus on the beginning. Because be it the first meal of a complete diet or the first day of a workout regime – every fitness journey begins with a small choice. Making that small choice makes us feel better and fitter, instantly. That’s what we wanted to celebrate with this campaign. Because a fitness journey well begun is half the job done.”
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