Mumbai : Aidem Ventures, an independent media consulting, marketing and advertising company has been roped in to handle ad sales for BTV News, an HD Kannada news channel.
BTV News, the channel supported by one of the fastest growing media networks, Eaglesight Media Pvt. Ltd. went live on air on 11th July 2014. Within a short span of time, the channel has already reached a very commendable position on the TRP charts in Karnataka & is constantly thriving to reach the peak with its unbiased reports.
Apart from the leading DTH services like Airtel, Videocon D2h, it is also available on leading cable networks like Hathway, Act, IN Cable, Siti, Den Network etc. The channel is available on YouTube as well as for download as an app on Google Play. This definitely will give the advertisers the advantage of reaching its viewers not only on TV but across other connected devices as well.
Speaking on the tie-up, Mr. G. M. Kumar, MD, BTV News, said, “We are extremely confident that this collaboration with Aidem Ventures will aid us in monetizing our advertising inventory better. They have been managing the ad sales for some of the biggest news brands from India and abroad. So, we saw Aidem’s ability to position channels in the advertiser market in a way that works both in the favor of the advertiser and the channel. Since BTV News is one of the leading channels in the Karnataka news space, it was important for us to assign the monetization to a team that truly comprehends the value of such an offering.”
“At Aidem Ventures we have always created success stories for the channels we have been assigned. Bagging BTV News is a huge leap towards our goal to build a more rock-solid news media cluster of regional as well as international news channels in our kitty. With this deal coming through, we have expanded our footprint in the Kannada speaking belt. BTV News has tremendous potential and we are glad to be associated with it,” said Vikas Khanchandani, Director, Aidem Ventures Pvt. Ltd.
Alok Rakshit, Business Head, Aidem Ventures added, “In the last couple of years, we have been extremely focused on building up our regional bouquet on a Pan-India basis. After Kasthuri TV, BTV News will give us in-depth access to the Karnataka market further enhancing our sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help BTV News effectively leverage our domain knowledge, revenue management skills, and our industry relationships thereby making it a mutually beneficial arrangement.”
Aidem is also the exclusive media representative for top regional channels like Jaya TV Network, Kolkata TV, Dangal, Bhojpuri Cinema, Flowers TV, Aapla Talkies to name a few. International channels like Al Jazeera English (AJE) and other Al Jazeera channels such as Al Jazeera Arabic, Al Jazeera Documentary and Al Jazeera Mobasher are also handled by them. Besides, Aidem Ventures also represents eBus in India with an aim to offer a complete solution for digital distribution and management of television commercials to advertisers, agencies, media owners, content producers and broadcasters.