Mumbai : Budweiser Experiences recently launched their campaign– ‘Be A King’, a powerful narrative that bolsters individuals to seize their opportunity to shine, brought to life by three inspirational protagonists – Divine (India’s leading hip hop artist), Siri Narayan (an acclaimed rapper) and Mokshada Jailkhani (a body positive dancer). ‘Be a King’ is an attitude, a mindset, and a war cry to young Indians who have the confidence to break barriers and stereotypes, and seize their opportunity to shine.
Directed by Gil Green, an internationally acclaimed director who has directed videos for Lil Wayne, Drake, Nicki Minaj and DJ Khaled among others, this campaign is his first project in India.
Commenting on the campaign, Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev opined, “When it comes to expressing oneself, people are often conscious of being perceived as different and restrict themselves to conform to social norms. We know that our consumers seek the freedom to live the life they desire and seize opportunity to confidently be themselves. ‘Be A King’ is just that, an attitude that energizes you to follow your ambition, free from all judgement. For this project, we are thrilled to have collaborated with Divine, Siri and Mokshada – individuals who truly represent this spirit and resonate with the Budweiser brand ideal.”
Adding to the new narrative, Vivian Fernandes aka DIVINE shared, “It’s great to partner with Budweiser, a brand that is always inspiring you to be unstoppable and driven. Personally for me, ‘Be A King’ is about being true to yourself and representing that. Over the years, through my journey, I have come to realise how important it is to challenge the norm and be proud of your individuality.”
Watch Budweiser’s ‘Be A King’ feature here: