Build trust and confidence for our brands in a year when the consumers and society at large will be in a ‘rebuild’ mode
Naveen Gaur, Deputy CEO, Lowe Lintas
Reorient & Reinvigorate our Teams: Over the last ten months of the Pandemic, we have witnessed a once-in-a-lifetime event which made us alter the way we work. As we look back, we can pat ourselves on the back as each one of us stepped up in our individual capacities, overcame trying circumstances and delivered delight for our clients. We may have gotten used to the cliched ‘new normal’ but the creative business is intrinsically based on the magic produced by spontaneous, in-person interactions and not the clinical routine of remote working. As we gradually move back to the workplace in 2021, the top focus would be reorienting our employees with programs and initiatives to ensure that they are at their mental and physical best in the ‘new, new normal’.
Restart and Restrat Brands: Today, a robust brand strategy becomes ever more important to sustain brand relevance. Previous marketing playbooks and old rules do not apply. As we all slowly inch towards normalcy, the proprietary ‘Restart & Restrat’, a pioneering framework by MullenLowe Lintas Group’s Strategic brand consulting arm – ‘LinConsult’ would be a great asset to be deployed for our existing and new clients.
Re-emphasize our Hyper-Bundled Offerings: Today, more than ever, brands need integrated solutions to complex marketing tasks in a dynamic media environment. As the conceivers of powerful big ideas, we are best placed to bring them to life in different mediums. As an agency, we are committed to aggressively offer hyper-bundled solutions which straddle different platforms. The launch of Lintas Live – our digital-first PR agency, LinEngage – our Experiential Marketing and Activations arm and Lintas Voice X – a platform to make brands ‘voice-ready’, are all testimonies to this commitment and we will build on these and other initiatives.
Reignite Growth: Despite the tough environment, we have managed to ride the rough waters by being nimble and consistently deliver work which has worked in the marketplace for our clients. We have also won big pitches in the past year. 2020 has only reaffirmed our strong and unwavering foundations – our organization, its culture and the resilience of our people. As the macro-environment gets getter, we can take on 2021, the year of ‘recovery’ with full confidence that we have all the firepower in our arsenal to grow on existing and new frontiers.
Redo what we do best – Build trust and confidence for our brands in a year when the consumers and society at large will be in a ‘rebuild’ mode.