Chennai: Bunjy Digital, an integrated marketing solutions company, has announced the appointment of Shilpa Viswanath as its Chief Executive Officer (CEO). With over two decades of experience spanning brand strategy, integrated marketing, content, advertising, and media, Shilpa will lead Bunjy Digital’s next phase of growth and market expansion.
Shilpa brings extensive experience across publisher, platform, and agency ecosystems, including significant tenures at Microsoft Advertising India and over a decade of leadership experience managing agency operations across B2B and B2C mandates. Her diverse expertise aligns with Bunjy Digital’s vision of delivering integrated marketing solutions for businesses seeking scalable growth.
The appointment comes at a time when Bunjy Digital is expanding across five geographies with a growing client base seeking comprehensive marketing capabilities under one roof. As businesses navigate an increasingly competitive landscape, the need for integrated brand, content, performance, and communications solutions has become critical.
India’s startup ecosystem has witnessed significant growth, with over 140,000 recognised startups, creating demand for faster, more efficient go-to-market strategies. Bunjy Digital was established to address this need by enabling businesses to access brand building, content creation, performance marketing, and communications expertise through a unified operational approach.
“Bunjy was built to help ambitious businesses scale through integrated, outcome-driven marketing. As we enter our next phase of growth, we needed a leader who could combine strategic clarity with operational excellence. Shilpa brings exactly that. Her appointment as CEO marks an important milestone in Bunjy’s journey, and we are excited about the scale, innovation, and impact she will help drive,” said Keerthana Chandrasekaran & Priya Goutham, Co-Founder, Bunjy Digital.
As part of its growth strategy, Bunjy Digital is strengthening its adoption of artificial intelligence (AI) across audience intelligence, content workflows, and campaign optimisation. The company’s Launchpad program, a structured go-to-market offering for early-stage companies, incorporates AI into planning, execution, and delivery processes.
Bunjy Digital recently expanded access to its Launchpad program for startups incubated at MaDeIT Innovation Foundation, IIITDM Kancheepuram, while also conducting brand and digital marketing workshops for founding teams.
Commenting on her appointment, Shilpa Viswanath said, “The future of marketing will be shaped by the seamless integration of creativity and technology. What excites me about Bunjy is the ability to bring both together, combining strong creative thinking, deep digital expertise, and technology solutions that create greater value for clients and the broader marketing community. I am excited to help build an agency that does not simply respond to change, but actively shapes what comes next.”
Beyond her professional role, Shilpa serves as a Director on the board of Belakoo Trust, a Bangalore-based NGO focused on educating and upskilling children from underprivileged backgrounds.
