Mumbai: Burger King India, a Quick Service Restaurant (QSR) chain has introduced its latest value layer: 2 Crispy Veg Burgers for Rs.79 and 2 Crispy Chicken Burgers for Rs.99. In the fast-paced and competitive QSR landscape, this value promotion is strategically designed to not only capture attention but also drive foot traffic, offering guests a value proposition explains the company.
The 2 for 79 Offer aims to satisfy hunger pangs and cravings alike, as its tagline suggests: ‘Pet Bharega, Neeyat Nahi’. With this latest offering, priced at Rs.79 and Rs.99, customers can enjoy two options, both vegetarian and non-vegetarian, from Burger King’s menu.
To introduce this offer, Burger King India has devised a 360-degree campaign, kicking off with a creative launch during the on-going Twenty20 League IPL matches. This initiative will also run across various media channels such as Television, YouTube, outdoor media, social media and other digital platforms.
Kapil Grover CMO Burger King India said, “At Burger King India, we recognize that in today’s market, value for money is a crucial driver of brand consideration, coupled with the love for good food. Being a value for money brand, we have launched ‘2for79 and 2for99’ campaign to offer unbeatable value to our guests. We also have great offers on BK App including our successful Crispy Veg Meal @ just Rs.99. We believe that guests will find these offers and our unparalleled service a great value for their money thus ensuring long term brand loyalty.”
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