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Calvin Klein and Jung Kook unveil limited-edition capsule blending pop culture, fashion and rebellious style

by MN4U Bureau
May 20, 2026
in Marketing
Reading Time: 2 mins read
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Calvin Klein and Jung Kook unveil limited-edition capsule blending pop culture, fashion and rebellious style
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Mumbai: Calvin Klein, Inc., part of PVH Corp., has announced the launch of ‘Jung Kook for Calvin Klein’, a limited-edition capsule collection created in collaboration with global brand ambassador and international pop star Jung Kook, marking his first-ever fashion collaboration.

Building on the longstanding association between Calvin Klein and the BTS member, the capsule collection reinterprets the brand’s iconic silhouettes through Jung Kook’s personal style and creative vision, combining Calvin Klein’s signature aesthetic with biker-inspired influences and rebellious design elements.

The 20-style men’s and women’s collection features reinterpretations of Calvin Klein essentials across underwear, denim, graphic tees, sweatshirts, racer jackets, and signature 90s-inspired silhouettes including trucker jackets, straight fits, and low-rise baggy denim. The collection also incorporates distressed denim detailing, racing stripe accents, exclusive logo branding, hidden embroidery, custom denim washes, and special packaging designed to enhance collectability.

Speaking about the collaboration, Jung Kook said, “Partnering with Calvin Klein over the past few years has given me the opportunity to express myself through the brand’s iconic style, and it’s been exciting to work with Calvin Klein in this more personal, creative way. As my first fashion collaboration, I wanted to fully immerse myself in the process, leveraging Calvin Klein’s design expertise to leave my mark on every piece. This capsule feels authentic to my style and my love of riding and is a meaningful way to shape something lasting through design and storytelling.”

David Savman
David Savman

David Savman, Global Brand President, Calvin Klein, added, “This collaboration brings together two cultural forces at full power, combining the unmistakable influence of Jung Kook with Calvin Klein’s iconic brand codes to create something with real impact. Through Jung Kook’s lens, we’re able to express a more personal side of the partnership, inspired by his individuality and passion for motorcycles, all interpreted through the Calvin Klein aesthetic. Together, we are reimagining our icons for today in a way that feels authentic, culturally resonant and globally compelling.”

The collaboration is being supported through a cinematic campaign shot by photographer Alasdair McLellan. Inspired by Jung Kook’s passion for motorcycles, the campaign portrays the artist in a biker-inspired setting, blending fashion storytelling with entertainment-led visual narratives that reflect Calvin Klein’s confident and minimalist design language.

The ‘Jung Kook for Calvin Klein’ collection will be available in India from May 20, 2026, starting 11 AM onwards across eight select Calvin Klein stores including Nexus Select CityWalk in New Delhi, Ambience Mall in Gurugram, DLF Mall of India in Noida, Nexus Elante in Chandigarh, Jio World Drive and Phoenix Palladium in Mumbai, Inorbit Mall Cyberabad in Hyderabad, and Phoenix Mall of Asia in Bengaluru.

The brand also announced that campaign-inspired posters will be offered as collectible gift-with-purchase items at participating stores.

Tags: Calvin KleinDavid SavmanJung Kook

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