Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 23 against week 22. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
This week we see major changes in position, with new entrant Youtube Com/Virtual Bharat leading the Most Aired category followed by previous week’s leader Ministry of Health &Family Welfare on the 2nd spot. For the 3rd and 4th spots, we have two new entrants that is Government of Gujarat and Amazon Prime Video, while we see that previous week’s player Vanish Oxi Action that led the 3rd spot gets down to the securing the 5th spot this week.
This week we see new entrants been added in this category, with Tide Plus Extra Powder becoming the Most-Watched campaign followed by new entrant Tide Bar on the 2nd spot. For the 3rd and 4th spot we have new entrants Ariel and Dabur Red Paste and for the last spot we have previous week’s 2nd spot holder LUX Toilet Soap.
This week for the Most Liked category we have all new 5 new entrants; they are Amazon Prime Video, Lizol, Cadbury Daily Milk Silk, Ponds Dream Flower and Sunfeast Dark Fantasy Chocofills.